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Retail Sector Strategies Amid Housing Market Slowdowns

August 8, 2024

Note: We reveal investment insights through the quotes of top business leaders.

Key Takeaways

  • Retailers are observing a shift in consumer spending towards services and experiences, influenced by economic factors like high interest rates and affordability challenges in the housing market.
  • Inventory management is being refined to align stock levels with demand, optimize placement, reduce markdowns, and enhance in-stock levels, improving operational efficiency and profitability.
  • Marketing strategies are evolving to drive customer engagement, leveraging technology and loyalty programs to maintain consumer interest and spending.
  • Product mix optimization includes adjusting pricing, increasing private-label items, and leveraging automation and demand forecasting to enhance merchandise flow and sales.
  • Long-term strategic planning focuses on customer capabilities, balancing ROI, and adjusting capital expenditures to maintain a sustainable growth trajectory.

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Impact on Consumer Spending Patterns

Consumer spending patterns are shifting towards services and experiences, influenced by economic factors like high interest rates and monetary tightening. Retailers observe a normalization in spending, with consumers prioritizing services and entertainment over goods, reflecting budgetary trade-offs amid affordability challenges in the housing market.

"In addition, changes in fuel, utility, and food costs, interest rates, and economic outlook may impact customer demand and our ability to forecast consumer spending patterns." --- (AMZN, sec filing, 2024/Q2)

"In addition, business trends continue to reflect a normalization in spending patterns that first emerged more than 2 years ago, a pattern where consumers are remixing their spending back into services and entertainment outside of their homes after curtailing those activities during the pandemic." --- (TGT, earning call, 2025/Q1)

"I think we're watching consumers continue to digest and adjust to the monetary tightening, which is working its way through the system, and that continues to have an outsized impact on housing where we see affordability challenges and historically low turnover." --- (LOW, earning call, 2025/Q1)

"The decrease in comparable customer transactions reflects the impact of macroeconomic factors, including the continued shift in consumer consumption trends away from goods and towards services and the impact of a high interest rate environment, pressuring home improvement demand." --- (HD, sec filing, 2024/Q1)

"Consumers continue to make tough choices with their budgets, trading down in some areas, while still prioritizing spend in others, like services and experiences like travel." --- (BBY, earning call, 2025/Q1)

Inventory Management Adjustments

Retail giants like Home Depot, Walmart, Amazon, Target, and Lowe's are refining inventory management by aligning stock levels with demand, optimizing inbound placement, reducing markdowns, and enhancing in-stock levels. These strategies aim to improve operational efficiency, customer service, and profitability amid housing market slowdowns.

"You're managing inventory and you're managing staffing. And of course, there's pricing and cost and all that, but you're setting appropriate inventory levels for anticipated demand and you're staffing those stores with the associates so that they can provide the level of customer service that's second to none in our space." --- (HD, conference, 2024/04/04)

"The increase was primarily driven by the Walmart U.S. segment, due to managing prices aligned to our competitive price gaps, lower markdowns as a result of disciplined inventory management and favorable business mix, partially offset by mix shifts into lower margin merchandise categories." --- (WMT, sec filing, 2025/Q1)

"With more optimal inbound inventory placement, we expect to enable faster speeds, consolidate more orders in one box, and reduce inventory transfers once items reach a fulfillment center." --- (AMZN, earning call, 2024/Q2)

"So we want to balance that with a continued focus on operational efficiencies where we continue to see opportunities for profit improvement; managing inventory very effectively, once again in the quarter, down 7%; and an improvement in in-stocks, which is going to be vital to our performance over the balance of the year." --- (TGT, earning call, 2025/Q1)

"Our added focus on inventory depth and improved in-stocks along with our localization efforts with tailored assortments to the market, continue to give Pro customers the confidence that Lowe's will have what they need to complete the job." --- (LOW, earning call, 2025/Q1)

Marketing and Consumer Engagement Strategies

Retailers like Lowe's, Best Buy, Costco, Target, and Home Depot are focusing on evolving go-to-market strategies, driving customer engagement, leveraging technology, and maintaining ongoing commitment to loyalty programs to enhance consumer engagement amid housing market slowdowns.

"I think when we look at our seasonal categories, we are very pleased in Q1 with how we evolved our go to market strategy, what we saw, resonate with the consumer there." --- (LOW, conference, 2024/06/26)

"And if I take a big step back, our whole goal here is to drive customer engagement and increased share of wallet, all the more important in a world where people are a little less brand loyal than they were certainly pre-pandemic." --- (BBY, earning call, 2025/Q1)

"Technology is going to be one of our key priorities moving forward. How do we improve that member engagement and the relationship we have with them in our brick-and-mortar warehouses as well as online and through other aspects such as travel and so forth." --- (COST, earning call, 2024/Q3)

"So I think it's got to be really clear that while we're excited about the relaunch and the initial reaction, adding 1 million new members, this is going to be an ongoing commitment every week of the year as we continue to use Target Circle as a way to build greater engagement with guests." --- (TGT, earning call, 2025/Q1)

"Again, we had pulled forward, but we're really pleased with some of those specific item purchases even the ones that are over $1,000, as I mentioned, riding mowers and some other categories where we've seen really back to that cyclical customer engagement." --- (HD, earning call, 2024/Q1)

Product Mix Optimization

Retail giants like Costco, Lowe's, Home Depot, and Walmart are optimizing their product mix by adjusting pricing, increasing private-label items, offering innovative products, using recycled materials, and leveraging automation and demand forecasting to enhance merchandise flow and sales.

"successful historically in adapting our business to these changes, such as through adjustments to our pricing and merchandise mix, including increasing the penetration of our private-label items, and through online offerings." --- (COST, sec filing, 2024/Q3)

"Lowe's now offers the largest selection of Toro products of any national retailer with innovations like SmartStow, which allows owners to store their mower upright, reducing the storage footprint by up to 70%, including patented Briggs & Stratton technology, so it doesn't leak oil when stored in this position and with personal pace, a best-in-class self-propelled system that propels the mower at the speed the user is walking." --- (LOW, earning call, 2025/Q1)

"By using recycled materials in our products, we're reducing the demand for natural resources during manufacturing." --- (HD, Twitter, 2024/04/23)

"Starting from a demand forecast all the way through to the automation that you've seen us put into distribution centers and fulfillment centers and perishable, there's an opportunity to have that river of merchandise, which is more than 100,000,000,000 items a year, be closer to optimization." --- (WMT, event transcript, 2024/06/07)

"Our comps have been better than that, hence the unit growth. And if the team is telling me they are growing units and sales are negative because of mix or unit retails, then we will work on mix." --- (WMT, conference, 2024/06/11)

Financial Performance and Profitability

Best Buy, Walmart, Amazon, Costco, and Target have all demonstrated strategies to enhance profitability despite market challenges. Best Buy saw increased gross profit rates, Walmart is on a path to profitability with premiumization, Amazon aims to lower costs, Costco faces fuel price volatility, and Target leverages incremental savings for stronger profitability.

"Domestic gross profit rate increased in the first quarter of fiscal 2025, primarily due to improved financial performance from our services category, including our membership offerings, which was partially offset by lower product margin rates and lower profit-sharing revenue from our private label and co-branded credit card arrangement." --- (BBY, sec filing, 2025/Q1)

"They are on a path to profitability. And I think what we're seeing is this maturity in the core business, and we're seeing some premiumization in the items being purchased. But we're also looking at like some investment areas too, to look at how do they actually complement the whole ecosystem of the financials." --- (WMT, event transcript, 2024/06/07)

"Looking ahead, we see several opportunities to further lower cost to serve and improved profitability in our worldwide stores business while still investing to improve the customer experience." --- (AMZN, earning call, 2024/Q1)

"So it was down. I would say general, we've seen on gas profitability, it's been relatively consistent to slightly improving if you look over the last few years, but obviously, there are points in time when you think about volatility in fuel prices where you can have those ups or downs in any given quarter and that was -- this last quarter was one where we did see a headwind in year-over-year gas profitability." --- (COST, earning call, 2024/Q3)

"As the team delivers incremental savings, based on the rapid growth we've seen over the last half decade, they've created additional capacity within our P&L to support robust investments in our business while also delivering stronger profitability over the last several quarters." --- (TGT, earning call, 2025/Q1)

Long-term Strategic Planning

Retail giants like Amazon, Walmart, Home Depot, Costco, and Lowe's emphasize long-term strategic planning by focusing on customer capabilities, balancing ROI, adjusting capital expenditures, strategic store locations, and maintaining a long-term trajectory.

"As always, we’re taking a long-term view on creating the capabilities customers will need, and building on our strong track record of both security and operational excellence." --- (AMZN, Twitter post, 2024/05/02)

"Trends in ROI can fluctuate over time as management balances long-term strategic initiatives with possible short-term impacts." --- (WMT, sec filing, 2025/Q1)

"However, we may adjust our capital expenditures to support the operations of the business, to enhance long-term strategic positioning, or in response to the economic environment, as necessary or appropriate." --- (HD, sec filing, 2024/Q1)

"So we've gotten pretty good at planning those things out. And with -- it's strategic and the number of cannibalized locations I'd have to tell you, I'd have to say that we probably opened eight this year that cannibalized other buildings." --- (COST, earning call, 2024/Q3)

"Committed to the long-term trajectory and looking forward to comps starting to turn whenever that may be, and we believe kind of a long-term algorithm holds in place once that happens." --- (LOW, earning call, 2025/Q1)

Supply Chain Adaptations

Retail giants like Walmart, Lowe's, Best Buy, Target, and Amazon are adapting their supply chains through automation, enhanced delivery mechanisms, system improvements, and end-to-end integration to boost efficiency and reliability.

"Great. In the last 2 or 3 minutes, I want to cover your supply chain. So Walmart continues to make significant investments in automating the supply chain." --- (WMT, conference, 2024/06/11)

"And then we think about some of the things we're doing with our supply chain and what we've done with market delivery, how we've now created a best in class delivery mechanism for appliances." --- (LOW, conference, 2024/06/26)

"For example, in [supply chain] (ph) we made enhancements to our systems and process guidelines that reduced TV damage in Q1, and we expect the savings to build throughout the year." --- (BBY, earning call, 2025/Q1)

"A critical factor supporting our reliability is the upstream supply chain where we've been seeing improvements as well." --- (TGT, earning call, 2025/Q1)

"And then I would say that supply chain with Amazon is really an abstraction on top of those individual building block services I just mentioned that makes it easier for customers to have the whole end-to-end supply chain integrated." --- (AMZN, earning call, 2024/Q1)

Technological Innovations

Retailers like Lowe's, Best Buy, Target, Costco, and Amazon are leveraging technological innovations to enhance customer experiences, improve product offerings, and drive financial growth. These advancements include new product lines, data utilization, and rapid innovation adoption, positioning them to better navigate housing market slowdowns.

"Lowe's Style Studioâ„¢ is the latest development in a portfolio of innovations from Lowe's Innovation Labs, a team focused on imagining, exploring, and accelerating the future of home improvement through emerging technologies." --- (LOW, press release, 2024/06/03)

"I think we are seeing the potential for ASP improvements as you look towards the back half of the year with this innovation that's coming, and typically with process -- when you transition your product from the old to the new, you carry on a higher ASP, then it's even higher than the old product." --- (BBY, earning call, 2025/Q1)

"So lots of focus on newness. And also looking for that from our partners, the more innovation, the more that they invest behind newness, the better it is for us." --- (TGT, earning call, 2025/Q1)

"But I think as Ron mentioned in an earlier comment that as technology and data are something that we're sort of building a path towards, I would still say there's significant opportunity for us to grow in that space because of the unique nature of the relationship we have with our members and the ways in which we can deliver value for them and tap into that data and tap into the growth that we're creating both in the warehouse and through digital channels." --- (COST, earning call, 2024/Q3)

"While it's still relatively early in this space, we're very excited about the opportunity and the rapid rate of innovation and customer adoption. In 2023, we had meaningful improvement across our financial results." --- (AMZN, event transcript, 2024/05/22)

See also