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Retail Giants Grapple with Inflation Challenges

July 23, 2024

Note: We reveal investment insights through the quotes of top business leaders.

Key Takeaways

  • Retail giants are experiencing varied impacts from inflation, with some benefiting from specific factors like gas price inflation, while others face increased costs and shifts in consumer behavior.
  • Supply chain disruptions have prompted retailers to enhance resilience through long-term supplier agreements, technology, and strategic investments.
  • Persistent inflation has led to changes in consumer behavior, including weakened DIY sentiment and shifts towards single-item purchases.
  • Retailers are employing diverse pricing and cost management strategies, such as rigorous expense management, tactical price rollbacks, and reducing cost to serve.
  • Workforce management amidst inflation focuses on compensation strategies to reduce turnover and boost productivity, with some facing shareholder pressure to address low wages.

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Impact of Inflation on Retail Giants

Inflation has had varied impacts on retail giants: Costco saw a slight boost in comparable sales due to gas price inflation, while Walmart observed shifts in consumer purchasing behavior. Amazon benefited from lower inflation, significantly increasing operating income. Lowe's noted persistent inflationary pressures driving customers to seek value, and Target faced increased SG&A expenses due to cost hikes.

"Gas price inflation positively impacted total reported comp sales by approximately 0.3%." --- (COST, event transcript, 2024/06/05)

"Certainly, has been some inflation and put pressure on consumers. And what we've really noticed, this started in early 2022, was some conscious switching amongst products and you can see that pronounced suddenly in the store, but based on what people are having delivered and our flexibility, convenience and other things that we have improved over the last few years have made a difference on our ability to serve more of our existing customers more often with more units and then meet some new customers as well, which is great." --- (WMT, conference, 2024/06/11)

"I'm happy to report that through all our hard work, combined with strong demand from our dedicated customer base and lower inflation, all this resulted in 2023 operating income of $37,000,000,000 more than triple 20 22's operating income of $12,000,000,000 There are 3 primary drivers for this improvement: First, in stores, our focus on reducing cost to serve, which benefited from our shift to a regionalized fulfillment network." --- (AMZN, event transcript, 2024/05/22)

"Our customers continue to look for value, especially given the persistent inflationary pressures." --- (LOW, earning call, 2025/Q1)

"On the SG&A line, we saw a rate increase of about 130 basis points in the first quarter, reflecting the deleveraging effect of a decline in sales, combined with the impact of multiple cost increases, including compensation and benefits for our team and higher marketing expense to support the launch of Target Circle." --- (TGT, earning call, 2025/Q1)

Supply Chain Disruptions and Their Impact

Retail giants like Target, Walmart, Home Depot, Lowe's, and Amazon have responded to supply chain disruptions by enhancing resilience, securing long-term supplier agreements, leveraging technology, and making strategic investments. These efforts aim to ensure steady supply, improve on-shelf availability, and integrate end-to-end supply chain processes.

"And I feel really good about the way our store teams have responded, how our supply chain responds to some of the disruption we've seen." --- (TGT, earning call, 2025/Q1)

"And so we're really proud of our position from a supply chain standpoint. We worked diligently to provide resilience across the food supply chain over the past couple of years. I'm working on a number of initiatives, Doug, things like long term agreements with our suppliers to make sure that they can make the investments they need to secure future food supply, working diligently in things like sustainability across the key stakeholder groups to equip farmers to make sure that our food supply is steady for years to come." --- (WMT, event transcript, 2024/06/05)

"And if I can just take a minute to rattle off a few of these telltales, when you think what Hector has done in the stores, in terms of shrink, in leveraging our wage investments to getting attrition way down, which is helping with safety instances, what we're doing with technology and process in the store that Ann mentioned in her remarks about not just the better in-stock, but the supply chain is delivering, but the actual on-shelf availability that all our tools are delivering, our supply chain and merchant teams." --- (HD, earning call, 2024/Q1)

"The headwinds, we had many of these in Q1, ongoing investments in our supply chain as we finalize the rollout of market delivery, early investments in our Pro fulfillment initiatives, and spring promos as we continue to execute on our everyday competitive pricing strategy." --- (LOW, earning call, 2025/Q1)

"And then I would say that supply chain with Amazon is really an abstraction on top of those individual building block services I just mentioned that makes it easier for customers to have the whole end-to-end supply chain integrated." --- (AMZN, earning call, 2024/Q1)

Shifts in Consumer Behavior Due to Inflation

Persistent inflation has weakened DIY consumer sentiment, led to concerns about future economic conditions, and caused shifts in purchasing behavior, such as buying single items instead of multiples. Additionally, consumers are adjusting to higher interest rates and spending less on general merchandise and edibles.

"And the segment And the sentiment for the DIY consumer remains a bit weak, influenced by things like persistent inflation." --- (LOW, conference, 2024/06/26)

"And even as inflation moderates and we see sequential improvement in discretionary category trends, higher interest rates, uncertainty around the future of the economy, continued social and political divisiveness and the upcoming election cycle have consumers concerned about what lies ahead." --- (TGT, earning call, 2025/Q1)

"And you mentioned the lockup effect, just simply don't know. Is it a factor of folks waiting for rates to decline or is there a mindset shift that becomes accustomed to a higher rate environment and says this is normal, I have to upsize, I have to improve in place." --- (HD, conference, 2024/04/04)

"It seems like part of it is the inflation's gone out of the edible side of the consumer wallet and units have been weak, but it also seems like genMerch is a little weak more recently." --- (WMT, event transcript, 2024/06/07)

"We've seen the consumer shift from buying multiple pieces to now single item pieces really in that [ duress ] market." --- (LOW, earning call, 2025/Q1)

Pricing and Cost Management Strategies

Retail giants are employing various strategies to manage pricing and costs amid inflation. Lowe's focuses on rigorous expense management and productivity improvements, Walmart uses tactical price rollbacks to gauge customer response, Target emphasizes overall cost management, Home Depot monitors average ticket prices, and Amazon reduces its cost to serve per unit.

"Total sales of $86,400,000,000 were down 4.7% on a comparable basis. And we offset pressure from lower sales through rigorous expense management and our perpetual productivity improvement or PPI initiatives. This helped us deliver an adjusted operating margin of 13.3%, a 30 basis point improvement over 2022." --- (LOW, event transcript, 2024/05/31)

"And this can be a tactical pricing strategy for us where we have the opportunity to go in and see how customers respond to these rollbacks before we make a permanent price change." --- (WMT, conference, 2024/06/12)

"But I feel really good about the way the team is managing costs throughout the business, and that's all factored into our guidance for the year." --- (TGT, earning call, 2025/Q1)

"(2) Average ticket represents the average price paid per transaction and is used by management to monitor the performance of the Company, as it represents a primary driver in measuring sales performance." --- (HD, sec filing, 2024/Q1)

"Also in 2023, we reduced our cost to serve on a per unit basis globally. In the U. S. Alone, cost to serve was down by more than $0.45 per unit year over year. This was the 1st year since 2018 that we had lowered our global cost to serve." --- (AMZN, event transcript, 2024/05/22)

Workforce Management Amidst Inflation

Retail giants like Costco and Walmart are addressing workforce management amidst inflation by focusing on compensation. Costco aims to reduce turnover and boost productivity by offering above-average wages, while Walmart faces shareholder pressure to address low wages and their broader economic impact.

"Rather, we believe that achieving our longer-term objectives of reducing employee turnover, increasing productivity and enhancing employee satisfaction requires maintaining compensation levels that are better than the industry average for much of our workforce." --- (COST, sec filing, 2024/Q3)

"And the living wage gap may be costing the economy more than $4,500,000,000,000 every year. By voting for item 7, shareholders can urge Walmart to account directly for its poverty wages and resulting costs to society, which in turn affect the economic health upon which diversified portfolios depend." --- (WMT, event transcript, 2024/06/05)

Competitive Landscape and Market Dynamics

Retail giants are adapting to a dynamic competitive landscape by leveraging data-driven strategies, exploring new markets, and enhancing service offerings. Amazon focuses on small-business purchasing patterns, Lowe's adjusts strategies to capture market share, Home Depot considers new market entries, Costco eyes growth in China, and Walmart competes with rapid delivery services.

"Survey methodology 450-500 small-business decision-makers in the U.S. were asked about their online purchasing patterns, the challenges and opportunities impacting purchasing processes, and the broader landscape for small businesses." --- (AMZN, press release, 2024/05/01)

"Overall, we performed well in a challenging home improvement environment, as we adjusted our strategy to win the early spring customer and take share in key categories with data-driven marketing campaigns and our compelling seasonal assortment, which includes our industry-leading outdoor power equipment lineup strengthened by the launch of Toro." --- (LOW, earning call, 2025/Q1)

"You mentioned roofing and landscape and pool. And in order to enter another market, say HVAC, plumbing, pick, take your pick, can you do that organically or would you need an additional acquisition to go into one of those more specialized complex pro verticals?" --- (HD, conference, 2024/04/04)

"And then obviously, we have markets like China where we're really just sort of starting that journey, but there's tremendous growth opportunity as we identify the right path forward in that market." --- (COST, earning call, 2024/Q3)

"But they have been studying with the China team to understand, okay, let's understand how you're doing it less than an hour and work out because the competitors have launched a 15 minute delivery, how do we start playing in that space?So I truly think, you know, there's such a great way to leverage learnings across all of the different markets and work out where they can play in other markets and how do we all together move closer towards profitability because we've got some markets that are currently driving profitable growth and others that are still walking their way to it." --- (WMT, event transcript, 2024/06/07-10)

Future Outlook and Strategic Plans

Retail giants like Walmart, Target, Lowe's, Amazon, and Costco are optimistic about their future outlooks and strategic plans. They emphasize robust capital expenditure plans, strong liquidity positions, and strategic initiatives to enhance customer service and expansion, despite potential challenges from economic conditions and capital market volatility.

"And so I'm very optimistic about the future and the plan that we have. And then just remind us with the CapEx outlook with all the things you're investing in, should we expect CapEx dollars to keep going up significantly or In absolute terms, we're" --- (WMT, conference, 2024/06/25)

"We believe our sources of liquidity, namely operating cash flows, credit facility capacity, and access to capital markets, will continue to be adequate to meet our contractual obligations, working capital, and planned capital expenditures, finance anticipated expansion and strategic initiatives, fund debt maturities, pay dividends, and execute purchases under our share repurchase program for the foreseeable future." --- (TGT, sec filing, 2024/Q1)

"Our capital expenditures generally consist of investments in our strategic initiatives to enhance our ability to serve customers, improve existing stores, and support expansion plans." --- (LOW, sec filing, 2024/Q1)

"In addition, economic conditions and actions by policymaking bodies are contributing to changing interest rates and significant capital market volatility, which, along with any increases in our borrowing levels, could increase our future borrowing costs." --- (AMZN, sec filing, 2024/Q1)

"Management believes that our cash and investment position and operating cash flows, with capacity under existing and available credit agreements, will be sufficient to meet our liquidity and capital requirements for the foreseeable future." --- (COST, sec filing, 2024/Q3)

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