Gaming Technology's Future: Legal Battles and Market Potential
August 9, 2024
Note: We reveal investment insights through the quotes of top business leaders.
Key Takeaways
- Technological advancements in gaming are being driven by innovations from major companies like Apple, AMD, Nvidia, Microsoft, and Meta, enhancing gaming experiences significantly.
- Market growth projections for gaming technology are optimistic, with companies like EA, SE, and TTWO forecasting significant growth driven by AI innovations and new gaming experiences.
- The competitive landscape in gaming technology is dynamic, with companies leveraging IT adaptation, new game launches, and strong IP portfolios to maintain their competitive edge.
- Consumer trends show significant growth in gaming technology, driven by increased revenue from gaming sectors and enhanced immersive experiences from advanced visual systems.
- Legal and regulatory challenges are acknowledged, but companies like Microsoft express optimism about establishing shared regulatory guardrails to ensure inclusive progress in gaming technology.
Technological Advancements in Gaming
Technological advancements in gaming are being driven by innovations such as Apple's Anvil engine leveraging Apple Silicon, AMD's high-performance computing, Nvidia's accelerated computing and AI, Microsoft's advanced machine learning, and Meta's mixed reality in Quest 3, all enhancing gaming experiences significantly.
"Intricately detailed scenes like this are possible, thanks to our next generation Anvil engine supporting the latest advancements in metal, enabling us to leverage the full power of Apple Silicon with a gaming experience that delivers blistering frame rates and high resolutions." --- (AAPL, event transcript, 2024/06/10)
"Now at AMD, we're all about pushing the envelope in high performance and adaptive computing to help solve the world's most important challenges. From cloud and enterprise data centers to 5G networks to healthcare, industrial, automotive, PCs, gaming and AI, AMD technology is everywhere powering the lives of billions of people every day." --- (AMD, event transcript, 2024/06/03)
"Today, we continue to push the frontiers of accelerated computing and AI. Our competitive advantage is our expertise, scale and velocity to create the most advanced and end-to-end optimized AI computing systems, create new markets for them and attract the world's developers while delivering extraordinary value to our customers." --- (NVDA, event transcript, 2024/06/26)
"As deep machine learning evolves rapidly, Scope AI Corp. (CSE:SCPE) (OTCQB:SCPCF) has rebranded and shifted its market focus to target sectors such as advertising, gaming, and neural networks with its advanced GEM (General Enterprise Machine Learning) technology." --- (MSFT, press release, 2024/06/21)
"Each one added an important kind of foundational technology to it, with the big one with Quest 3 being high quality color, mixed reality where you can blend and put digital objects into it.And while you're wearing this, you see the physical world and high resolution color around you and you can whether you're doing work and you want to see big screens or if you're on a plane and you want to watch a movie and kind of a big screen theater or you're playing games and you want to have the game show up in your living room rather than being in a fully immersive world, this just unlocks a lot more possibilities." --- (META, event transcript, 2024/05/29)
Market Growth Projections for Gaming Technology
EA forecasts significant franchise growth in FY '25 driven by AI innovations and new social gaming experiences. SE reports strong Q1 trends and a clear roadmap for profitable growth in 2024. TTWO anticipates increased marketing expenses for new launches, indicating robust market activity. The convergence of gaming, technology, and entertainment industries further supports optimistic growth projections.
"We are forecasting franchise growth in FY '25. FC 25 will feature more innovation, as well as more realistic and authentic gameplay driven by enhanced tactical sophistication using AI and realworld footballing data. It will also introduce an entirely new, deeply-social 5v5 experience called Rush available across all major modes in the game, and a new content capture and creation tool. In total, our entire FC platform will be a bigger, deeper set of" --- (EA, earning call, 2025/Q1)
"That is question number one. On number two on gaming, given a very strong first quarter trends and results, how are you seeing trends toward second quarter and rest of the year, can you provide color on what exactly you have done in order to derive growth, and any thought on the run rate of margin going forward as well?" --- (SE, earning call, 2024/Q1)
"billion to $3.58 billion as compared to $5.83 billion last year. On a management basis, we expect operating expense growth of approximately 7% year-over-year, which is largely due to an increase in ongoing marketing support for Match Factory, as well as other mobile and immersive core launches planned for the year, partially offset by savings from our cost reduction program." --- (TTWO, earning call, 2024/Q4)
"In addition, the gaming, technology/internet, and entertainment industries are converging, and we compete with large, diversified technology companies in those industries." --- (EA, sec filing, 2024/Q4)
"To conclude, we have a clear roadmap for profitable growth. Our results in the first quarter have given us a strong start to 2024, and we are well on track to deliver our full year guidance. With that, I will invite Tony to discuss our financials." --- (SE, earning call, 2024/Q1)
Competitive Landscape in Gaming Technology
EA and TTWO are leveraging their competitive advantages through IT adaptation, new game launches, and strong IP portfolios. EA emphasizes its creative talent and production strength, while TTWO focuses on innovative game features and cross-platform play, highlighting the dynamic and evolving competitive landscape in gaming technology.
"And the second, we've seen some fairly successful examples recently of IT adaptation out of the gaming landscape into the broader media landscape." --- (EA, earning call, 2024/Q4)
"Step into the Arena in the New Competitive Battle Arena Game, Available Now Worldwide Zynga Inc., a wholly-owned publishing label of Take-Two Interactive Software, Inc. (NASDAQ:TTWO) and a global leader in interactive entertainment, in collaboration with Lucasfilm Games, today launched Star Wars: Hunters, a brand new competitive battle arena game available as a free download on Nintendo Switch, iOS and Android devices." --- (TTWO, press release, 2024/06/04)
"And then apologies if I missed the Stuart, but just in terms of that fiscal 2026, 2027 outlook, how should we think about the step-up between those years into 2026 and into 2027, if that contemplates any changing dynamics around the competitive landscape next year." --- (EA, earning call, 2024/Q4)
"Crossplay will only be available on New-Gen consoles. "In a year that showcases competition at the highest level - and in a play style that is uniquely one's own - we're thrilled to share Jayson, A'ja and Vince as the NBA 2K25 cover athletes," said Greg Thomas, President at Visual Concepts." --- (TTWO, press release, 2024/07/10)
"We are in a fundamentally different position. We have already navigated our shift in distribution, consumption is only growing and becoming more concentrated in our franchises, and we are unlocking new business models.We have an incredible competitive advantage with the excellence of our creative talent, our production strength, our broad portfolio of incredible IP, including EA SPORTS, and a massive player network." --- (EA, earning call, 2025/Q1)
Consumer Trends in Gaming Technology
Consumer trends in gaming technology show significant growth, driven by increased revenue from gaming sectors at Microsoft and Meta. Enhanced object detection and visual systems from Apple and Google are creating more immersive experiences, reflecting a strong consumer demand for advanced, engaging gaming technologies.
"• Gross margin increased $2.0 billion or 27% driven by growth in Gaming, with 13 points of net impact from the Activision Blizzard acquisition, as well as growth in Windows." --- (MSFT, sec filing, 2024/Q3)
"With these augmented object detection and visual information systems, advertisers gain improved capabilities to analyze consumer behavior and refine campaigns, while game developers can craft more immersive and captivating user interactions." --- (AAPL, press release, 2024/05/16)
"In addition, year-over-year advertising revenue growth during the three and six months ended June 30, 2024 were mainly driven by increases in marketer spending in online commerce, gaming, as well as entertainment and media." --- (META, sec filing, 2024/Q2)
"With better object detection and visual information systems, advertisers can more effectively analyze consumer behavior and optimize their campaigns, while game developers can craft more engaging and immersive user experiences." --- (GOOG, press release, 2024/06/13)
"More Personal Computing revenue increased driven by Gaming. Cost of revenue increased $8.3 billion or 13% driven by growth in Microsoft Cloud and Gaming, offset in part by a decline in Devices." --- (MSFT, sec filing, 2024/Q4)
Legal and Regulatory Challenges in Gaming Technology
Microsoft emphasizes the need for regulatory interoperability and inclusive progress in gaming technology. They acknowledge potential regulatory changes and the uncertainty of legal proceedings, but express optimism about establishing shared regulatory guardrails.
"We need to guide towards regulatory interoperability so different systems across the world can interoperate with one another. And third, we need to ensure inclusive progress so that we can all enjoy the benefits of AI." --- (MSFT, event transcript, 2024/08/05)
"Factors that may cause actual results to differ materially from those in any forward-looking statements include: (i) delays and unexpected difficulties and expenses in executing the product capabilities and offerings, (ii) changes in the regulatory landscape related to AI and (iii) uncertainty as to whether sales will justify the investments in the product capabilities and offerings." --- (MSFT, press release, 2024/05/08)
"And for me, this gives me a sense of optimism that we're on a path to putting in place the right set of shared guardrails for this technology via regulation." --- (MSFT, event transcript, 2024/08/05)
"Legal and Other Contingencies The outcomes of legal proceedings and claims brought against us are subject to significant uncertainty." --- (MSFT, sec filing, 2024/Q3)
Investment Opportunities in Gaming Technology
Investment opportunities in gaming technology are robust, with companies like Google, Meta, Microsoft, AMD, and Nvidia actively investing in AI, VR, and AR. These investments aim to enhance core businesses and capture long-term growth, despite some revenue fluctuations in gaming segments.
"I wanted to know if you could talk a little bit about both the opportunities and the challenges of operating at scale in a time like this where there's a lot of technology innovation going on and how you see the elements of trying to strike a balance towards moving the organization forward while still continuing to both invest for growth as well as balance margins. Thanks so much." --- (GOOG, earning call, 2024/Q1)
"Next, I'd like to discuss our approach to capital allocation. We continue to see compelling investment opportunities to both improve our core business in the near term and capture significant longer term opportunities in Generative AI and Reality Labs." --- (META, earning call, 2024/Q1)
"@Microsoft's $3.3B investment will put our resources, scale, and know-how to work with the world’s most advanced AI and the skills training to put it to use." --- (MSFT, Twitter post, 2024/05/08)
"The increase in operating income was primarily driven by higher revenue. Gaming Gaming net revenue of $922 million for the three months ended March 30, 2024 decreased by 48%, compared to net revenue of $1.8 billion for the prior year period, primarily due to a decrease in semi-custom revenue and lower Radeon GPU sales." --- (AMD, sec filing, 2024/Q1)
"Moving to gaming and AI PCs. Gaming revenue of $2.65 billion was down 8% sequentially and up 18% year-on-year, consistent with our outlook for a seasonal decline." --- (NVDA, earning call, 2025/Q1)
Impact of Emerging Markets on Gaming Technology
Emerging markets are driving innovation in gaming technology, with companies like NetEase and Huya focusing on new gameplay, user demand, and industry dynamics. Sea Limited adjusts marketing strategies based on market conditions, while Bilibili emphasizes high-quality game operations. NetEase also targets global markets, including emerging regions, to expand their reach.
"Leveraging our long-standing advantage in MMORPGs, we continue to innovate new gameplay, foster creativity and explore emerging technologies to persistently expand the boundary of this genre." --- (NTES, earning call, 2024/Q1)
"our competitive moat. In summary, we will continue to embrace changes in user demand and industry dynamics as the [lease] industry and market involved through innovation across content, platform, ecology, technology, products and commercialization as well as different cooperation with industry partners and content creators, we aim to propel Huya's business growth as we fortify our leading position in the game live streaming market and expand our presence in the game value chain." --- (HUYA, earning call, 2024/Q1)
"And the actual marketing spend depends a little bit on what we see on the customer acquisition cost and the UE we saw from the new users, plus the new products we are launching in different markets. So it will fluctuate a little bit, just impacted." --- (SE, earning call, 2024/Q1)
"In the gaming sector, we have focused on high-quality games covering all stages in their game operation from pre-launch to long-term operations." --- (BILI, earning call, 2024/Q1)
"But, as we said, we are actively developing products there. In the meantime, one further comment on the global market is that for our China domestic studios, we are also actively working on titles towards global market as well." --- (NTES, earning call, 2024/Q1)
Future Outlook for Gaming Technology
Take-Two Interactive and Electronic Arts are optimistic about the future of gaming technology, emphasizing vibrant core franchises, ambitious development pipelines, and new growth opportunities. Both companies highlight the importance of innovation, strategic investment, and leveraging new game mechanics to capture market share across various platforms.
""We are highly optimistic about our future — our core franchises remain vibrant, our teams are hard at work on the most ambitious development pipeline in our history, and we are evaluating continually new growth opportunities that have the ability to enhance our business model and financial profile."" --- (TTWO, press release, 2024/08/08)
"We have put in place, you think about the Q2 guide, given the strength I talked to in the whole framework for EA, a more measured outlook, particularly as we introduced new innovations and game mechanics. And Andrew just alluded to coming into Season 22 and 23." --- (EA, earning call, 2025/Q1)
"Key assumptions and dependencies underlying the Company's outlook include: a continuation of the current economic backdrop; the timely delivery of the titles included in this financial outlook; continued growth in the installed base of PlayStation 5 and Xbox Series X|S, as well as engagement on Xbox One and PlayStation 4; the ability to develop and publish products that capture market share for these current generation systems while also leveraging opportunities on PC, mobile and other platforms; factors affecting our performance on mobile, such as player acquisition costs; our ongoing focus on our live services portfolio and new game pipeline; and stable foreign exchange rates." --- (TTWO, press release, 2024/08/08)
"Conference Call and Supporting Documents Electronic Arts will host a conference call on July 30, 2024 at 2:00 pm PT (5:00 pm ET) to review its results for the first fiscal quarter ended June 30, 2024 and its outlook for the future." --- (EA, press release, 2024/07/30)
"And if we haven't innovated meaningfully, and if we haven't delivered on our strategy meaningfully, if we weren't willing to take the risk and invest judiciously for that future, then we won't deserve a seat at the table, never mind have 1." --- (TTWO, conference, 2024/05/30)