Can AMD Challenge Nvidia's Dominance in the AI GPU Market?
July 11, 2024
Note: We reveal investment insights through the quotes of top business leaders.
Key Takeaways
- AMD's multi-generational roadmap and advanced packaging technologies position it to challenge Nvidia's AI GPU market dominance.
- Rigorous benchmark testing and significant performance improvements highlight AMD's competitive edge, with claims of processors being 1.5x faster than competitors.
- AMD's strategic partnerships with major tech players and advancements in AI GPU offerings, like the Mi-300 series, aim to increase market share.
- Nvidia maintains its dominance through rapid innovation, extensive vendor base, and strategic manufacturing agreements.
- Both companies focus on robust customer adoption strategies, with AMD emphasizing multi-generational relationships and significant feedback from top AI customers.
Technological advancements and innovations
AMD's multi-generational roadmap, including 2.5D and 3D chiplet packaging, and rapid AI innovation, positions it to challenge Nvidia. Nvidia's pace of innovation enhances capabilities and reduces TCO, maintaining its competitive edge. AMD's 3rd gen Ryzen AI systems further highlight its technological advancements.
"And that is a significant multi generational roadmap that we have in each of those areas. Also utilizing advanced technology and driving both leadership process technology as well as 2.5D and 3D chiplet packaging, which has been one of the key innovations that AMD has brought to the marketplace." --- (AMD, event transcript, 2024/05/08)
"And so I think the pace of innovation that we're bringing will drive up the capability, on the one hand, and drive down the TCO on the other hand." --- (NVDA, earning call, 2025/Q1)
"But this year is even more special with the rapid innovation around AI and all of the new technology everywhere, it is actually the biggest and the most important Computex ever, and I'm so honored to be here to open the show." --- (AMD, event transcript, 2024/06/03)
"And so I think the pace of innovation that we're bringing will drive up the capability, on the one hand, and drive down the TCO on the other hand. And so we should be able to scale out with" --- (NVDA, earning call, 2025/Q1)
"This advancement gave the new Zenbook higher AI performance than MacBook, while making it thinner and lighter as well. Asus is so proud and honored to be the 1st OEM partner to make the 3rd gen Ryzen AI systems available to consumers." --- (AMD, event transcript, 2024/06/03)
Performance benchmarks and comparisons
AMD's rigorous benchmark testing aims to validate its server technology's performance and cost-saving benefits. Nvidia's GPUs match top benchmarks like MLPerf, connecting 10,000 GPUs with InfiniBand. AMD claims its processors are 1.5x faster than the competition's best, highlighting significant performance improvements.
""By conducting rigorous benchmark testing of this promising server technology, we expect to validate its expected performance and cost-saving benefits." The results of the benchmark testing will enable Avant Technologies to further execute on its AI infrastructure business strategy." --- (AMD, press release, 2024/05/23)
"Each of the hyper scalers has different flavors of their own Ethernet or networking or some have taken the decision to get the best you see that with Microsoft and they're matching our performance 1 to 1 in benchmarks like MLPerf connecting 10,000 GPUs with InfiniBand and they have a 10,000 GPU plus you get the" --- (NVDA, conference, 2024/06/05)
"And even comparing to the best processors today from the competition, our performance is 1.5x faster." --- (AMD, event transcript, 2024/06/03)
Current market share and dominance
AMD has achieved a 33% revenue market share and is seeing early signs of a refreshing cycle in the enterprise market. Meanwhile, Nvidia is expanding its vendor base and manufacturing agreements to maintain its dominance. AMD is also advancing its AI GPU offerings with the Mi-300 series, aiming to gain further market share.
"Material factors that could cause actual results to differ materially from current expectations include, without limitation, the following: Intel Corporation's dominance of the microprocessor market and its aggressive business practices; economic and market uncertainty; cyclical nature of the semiconductor industry; market conditions of the industries in which AMD products are sold; loss of a significant customer; public health crises, such as pandemics and epidemics; competitive markets in which AMD's products are sold; quarterly and seasonal sales patterns; AMD's ability" --- (AMD, press release, 2024/04/09)
"We continue to add new vendors and have entered and may continue to enter into prepaid manufacturing and capacity agreements to supply both current and future products." --- (NVDA, sec filing, 2025/Q1)
"We're shipping AI enablement across our entire portfolio. And the last couple of years have leaned in even further on the data center AI and really bringing to market our Mi-three hundred, which expanded us from production level with dominant on HPC and really shifted us over to having 2 versions, 1 which is HPC optimized, the MI-300A, which is powering the Lawrence Livermore supercomputers being stood up right now and Mi 300X, which is what Microsoft announced just last week at their build, which is in production in Azure." --- (AMD, conference, 2024/05/29)
"If you look at the Q1, we actually got to 33% revenue market share. So when you look at the enterprise market, we actually started to see early signs of a refreshing cycle." --- (AMD, conference, 2024/06/11)
"It may not be as high as the generative AI, but it's a very healthy market and we'll continue to gain share in this market." --- (AMD, conference, 2024/06/11)
Strategic partnerships and collaborations
AMD is leveraging strategic partnerships with major players like Microsoft, HP, Lenovo, and Adobe to advance its AI and data center technologies. Collaborations focus on networking, interconnect technology, and AI accelerators, aiming to enhance AMD's competitive edge in the AI GPU market.
"Microsoft is also one of our most strategic data center partners and we've been working very closely with them on our epic and instinct roadmap." --- (AMD, event transcript, 2024/06/03)
""At Computex, we were proud to be joined by Microsoft, HP, Lenovo, Asus and other strategic partners to launch our next-generation Ryzen desktop and notebook processors, preview the leadership performance of our next-generation EPYC processors, and announce a new annual cadence for AMD Instinct AI accelerators." "We are in the midst of a massive AI platform shift, with the promise to transform how we live and work."" --- (AMD, press release, 2024/06/02)
"So we do think by working with ecosystem partners, we're going to have the networking technology, the interconnect technology, the DPUs to really continue to drive our roadmap going forward." --- (AMD, conference, 2024/06/11)
"That's a significant investment in networking, working with a number of networking partners as well to make sure that the scale-out capability is there." --- (AMD, earning call, 2024/Q1)
"Thank you for your partnership and thank you for leading the industry. So, in addition to Microsoft, we're also working with all of the leading software developers including Adobe, Epic Games, SolidWorks, Sony, Zoom and many others to accelerate the adoption of AI enabled PC apps." --- (AMD, event transcript, 2024/06/03)
Customer adoption and feedback
AMD is focusing on a robust customer adoption strategy, emphasizing multi-generational relationships and significant feedback from top AI customers. Their product, Borgmo, is seeing substantial adoption. Nvidia, meanwhile, is ensuring fast and broad adoption across various customer types and environments, maintaining its strong market position.
"have the right customer adoption strategy. The last piece we really needed to hone was our go to market strategy." --- (AMD, conference, 2024/06/12)
"This will support fast and broad adoption across the customer types, workloads and data center environments in the first year shipments." --- (NVDA, earning call, 2025/Q1)
"So you should expect the customer relationship is about multi generation and we actually get a very significant feedback from our" --- (AMD, conference, 2024/05/21)
"I think what is true is we're getting much closer to our top AI customers. They're actually giving us significant feedback on the road map and what we need to meet their needs." --- (AMD, earning call, 2024/Q1)
"And if you look at the customer adoption of Borgmo, which is probably more competitive with Arm, we see significant adoptions." --- (AMD, conference, 2024/05/21)