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Caterpillar's Market Strategies in a Broadening Industry Landscape

July 23, 2024

Note: We reveal investment insights through the quotes of top business leaders.

Key Takeaways

  • Caterpillar is investing in new products, technologies, and services to support climate-related objectives and meet diverse market demands.
  • Geographic expansion and market penetration are driven by the energy transition, increasing commodity demand and expanding their total addressable market.
  • Sustainability initiatives emphasize a long-term commitment to reducing carbon emissions and building a sustainable world.
  • Strong operating performance and financial results, including a 22.2% adjusted operating profit margin and record adjusted profit per share, highlight robust competitive positioning.
  • Financial performance in Q1 2024 was robust, with significant increases in Financial Products revenues and segment profit, and substantial cash deployment for share repurchases and dividends.

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Diversification of Product and Service Offerings

Caterpillar is investing in new products, technologies, and services to support climate-related objectives and meet diverse market demands. Their strategic growth initiatives focus on expanding offerings, services, and sustainability, leveraging their strong financial position to drive long-term growth.

"We are contributing to a reduced carbon future and continue to invest in new products technologies and services, to help our customers achieve their climate related objectives." --- (CAT, earning call, 2024/Q1)

"And during this time period, Cummins position in a variety of different markets and regions will allow us to build scale and also be sure that we can service and support our customers' evolving needs. And then as we get into the 2,040 to 2,050 timeframe, we'll see more broad adoption of 0 emission solutions as we work to reach that ultimate destination of 0, a broad infrastructure available to support them and also a robust supply chain behind that." --- (CMI, Analyst Day, 2024/05/16)

"Our results reflect a continuation of healthy demand for our products and services across most of our end markets." --- (CAT, earning call, 2024/Q1)

"We also have a strong financial position that allows us to invest in the right solutions at the right time and our customers know that Cummins is going to be there to support their needs in the future. And lastly is our incredible workforce that's now more than 70,000 strong and the unique way that Cummins invest in building the capability of our people and strong leaders that enable us to deliver on this strategy." --- (CMI, Analyst Day, 2024/05/16)

"Fund strategic growth initiatives and return capital to shareholders – We intend to utilize our liquidity and debt capacity to fund targeted investments that drive long-term profitable growth focused in the areas of expanded offerings, services and sustainability, including acquisitions." --- (CAT, sec filing, 2024/Q1)

Geographic Expansion and Market Penetration

Caterpillar's geographic expansion and market penetration are driven by the energy transition, which is expected to increase commodity demand and expand their total addressable market, providing long-term growth opportunities. Additionally, North America remains a key region with healthy demand in both non-residential and residential construction sectors.

"We continue to believe the energy transition will support increased commodity demand over time, expanding our total addressable market and providing further opportunities for long-term profitable growth." --- (CAT, sec filing, 2024/Q1)

"Focusing on Construction Industries, sales to users were down 5%. In North America, our largest geographic region for Construction Industries, sales to users increased as expected, and demand remained healthy for both non-residential and residential construction." --- (CAT, earning call, 2024/Q1)

"We continue to believe the energy transition will support increased commodity demand over time, expanding our total addressable market, and providing further opportunities for long-term profitable growth." --- (CAT, earning call, 2024/Q1)

"That'll expand our total addressable market and provide us further opportunities for long-term profitable growth." --- (CAT, earning call, 2024/Q1)

Sustainability Initiatives and Environmental Impact

Caterpillar's sustainability initiatives emphasize a long-term commitment to building a sustainable world and reducing carbon emissions. Recent reports highlight significant progress in their environmental, social, and governance (ESG) efforts, reinforcing their dedication to sustainability and helping customers achieve a more sustainable future.

"The material in our report reinforce our ongoing commitment to sustainability. With that I'll turn it over to Andrew." --- (CAT, earning call, 2024/Q1)

"For nearly 100 years, we've been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future." --- (CAT, press release, 2024/06/12)

"Reports highlight progress on sustainability and enterprise strategy IRVING, Texas, May 7, 2024 /PRNewswire/ -- Caterpillar Inc. (NYSE:CAT) today released its latest reports highlighting the company's environmental, social and governance (ESG) commitment, record financial accomplishments and contributions to helping customers build a better, more sustainable world." --- (CAT, press release, 2024/05/07)

Competitive Positioning and Market Share

Caterpillar's strong operating performance, with a 22.2% adjusted operating profit margin and record adjusted profit per share, underscores its robust competitive positioning. Additionally, Deere's focus on integrated solutions and strategic partnerships highlights the competitive landscape, suggesting areas where Caterpillar can further enhance its market share.

"So turning to slide 18, let me summarize. The strong operating performance continued in this quarter, with the adjusted operating profit margin at 22.2%, and record adjusted profit per share of $5.60." --- (CAT, earning call, 2024/Q1)

"ability to deliver additional value to our customers via our integrated solutions, but also through the strong dealer network that we've worked hard to build out." --- (DE, earning call, 2024/Q2)

"What does that mean for your parts market share, is that an opportunity when that field population increases for you folks to have higher engine parts market share because of that warranty dynamic on the new regulations, how significant is that opportunity?" --- (CMI, earning call, 2024/Q1)

"I'd like to just close by thanking our global team for their strong performance in the first quarter, including higher adjusted operating profit margin, record adjusted profit per share and strong EM&T free cash flow." --- (CAT, earning call, 2024/Q1)

"We're truly building strategic partnerships with our supply base as we jointly work to structure sourcing in a way that ultimately creates value for both parties." --- (DE, earning call, 2024/Q2)

Financial Performance and Profitability

Caterpillar's financial performance in Q1 2024 was robust, with Financial Products revenues up 10% and segment profit rising by 26%. Adjusted profit per share exceeded expectations at $5.60, and operating cash flow reached $2.1 billion. The company also deployed $5.1 billion for share repurchases and dividends.

"Moving to slide 14, Financial Products revenues increased by 10% to $991 million, primarily due to higher average financing rates across all regions and higher average net earning assets in North America. Segment profit was strong, increasing" --- (CAT, earning call, 2024/Q1)

"Beginning on slide eight. Our operating performance was strong with both adjusted operating profit margin and adjusted profit per share, being better than we had expected." --- (CAT, earning call, 2024/Q1)

"Financial Products’ segment profit was $293 million in the first quarter of 2024, an increase of $61 million, or 26 percent, compared with $232 million in the first quarter of 2023." --- (CAT, sec filing, 2024/Q1)

"First-quarter 2024 profit per share of $5.75; adjusted profit per share of $5.60Enterprise operating cash flow was $2.1 billion in the first quarter of 2024Deployed $5.1 billion of cash for share repurchases and dividends in the first quarterFirst Quarter ($ in billions except profit per share) 2024 2023 Sales and Revenues $15.8 $15.9 Profit Per Share $5.75 $3.74 Adjusted Profit Per Share $5.60 $4.91 Please see a reconciliation of GAAP to non-GAAP financial measures in the appendix on pages 12 and 13." --- (CAT, press release, 2024/04/25)

"3 Elimination of discount recorded by ME&T on receivables sold to Financial Products and of interest earned between ME&T and Financial Products as well as dividends paid by Financial Products to ME&T. 4 Profit attributable to common shareholders." --- (CAT, sec filing, 2024/Q1)

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