Regulatory Scrutiny: Impact on Medical Device Manufacturers
July 25, 2024
Note: We reveal investment insights through the quotes of top business leaders.
Key Takeaways
- Regulatory compliance incurs significant costs, including restructuring and optimization, impacting financial performance.
- Approval timelines and market entry delays affect the launch and adoption of new medical devices.
- Market entry barriers include regulatory processes, geopolitical conflicts, and supply chain disruptions, but innovation can drive success.
- Increased R&D spending and efficient processes are crucial for maintaining innovation despite regulatory scrutiny.
- Post-market surveillance and ongoing compliance are essential for ensuring safety and performance, impacting product availability and market adoption.
Compliance Costs and Financial Impact
Compliance with regulatory requirements, such as the European Union Medical Device Regulation, incurs significant costs for manufacturers like Zimmer Biomet and Boston Scientific. These costs include restructuring, optimization, and potential business disruptions. Additionally, government-driven cost containment efforts, price controls, and inflationary pressures further impact financial performance.
"For instance, we exclude the impact of certain charges related to initial compliance with the European Union Medical Device Regulation; restructuring and other cost reduction initiatives; acquisition, integration, divestiture and related; and certain legal and tax matters." --- (ZBH, press release, 2024/05/29)
"Cost Reduction and Optimization Initiatives • Risks associated with changes made or expected to be made to our organizational and operational structure, pursuant to our restructuring plans as well as any further restructuring or optimization plans we may undertake in the future and our ability to recognize benefits and cost reductions from such programs, and • Business disruption and employee distraction as we execute our global compliance program, restructuring and optimization plans and any divestitures of assets or businesses and implement our other strategic and cost reduction initiatives." --- (BSX, sec filing, 2024/Q1)
"The increase in cost of products sold as a percentage of net sales was primarily attributable to increased labor and direct material manufacturing costs, predominantly due to inflationary pressures, as well as $70 million of inventory write-downs associated with our February 2024 decision to exit our ventilator product line." --- (MDT, sec filing, 2024/Q4)
"Firstly, you look at the impact of VBP, which is a government-driven cost containment effort." --- (JNJ, earning call, 2024/Q2)
"Patent protection and licenses, technological and performance features, and inclusion of Abbott’s products under a contract most impact which products are sold; price controls, competition and rebates most impact the net selling prices of products; and foreign currency translation impacts the measurement of net sales and costs." --- (ABT, sec filing, 2024/Q1)
Approval Timelines and Market Entry Delays
Regulatory approval timelines significantly impact market entry for medical devices. Abbott Laboratories and Johnson & Johnson highlighted recent FDA and CE mark approvals, while Boston Scientific noted an expedited FDA approval due to strong data. Medtronic and Johnson & Johnson also discussed upcoming product launches, indicating ongoing regulatory processes.
"In heart failure, growth of 9% was driven by our market-leading portfolio of heart-assist devices that offer treatment for both chronic and temporary conditions. In neuromodulation, growth of 8% was driven by strong demand in international markets for our Eterna rechargeable spinal cord stimulation device, which obtained CE mark in Europe last year. In vascular, we received FDA approval in late April for our Esprit dissolvable stent, a breakthrough innovation for people who suffer from blocked arteries located below the knee." --- (ABT, earning call, 2024/Q2)
"Full market release is expected in August. So when you consider our four-year low-risk data, our SMART data and our new FX+ valve, we expect this combination to drive our TAVR growth at or above the market, especially as the FX+ launch ramps in our second fiscal quarter." --- (MDT, earning call, 2024/Q4)
"In surgical vision, we launched TECNIS Odyssey in the U.S., and head into a full market launch in the second-half of 2024.For the remainder of the year, we will continue to advance our electrophysiology and cardiovascular pipelines as we prepare for the anticipated U.S. approval of VARIPULSE, as well as the submission of Impella ECP for regulatory approval." --- (JNJ, earning call, 2024/Q2)
"We got the approval literally 6 months ahead of what we had initially planned, really based, I think, really priority turnaround by FDA based on the strength of our data and based on the strength of our large commercial experience in Europe." --- (BSX, conference, 2024/05/14)
"In addition to exceeding expectations of both top and bottom lines this quarter, we accomplished a number of objectives across the pipeline, including obtaining several new product approvals and achieving important clinical trial related milestones." --- (ABT, earning call, 2024/Q1)
Market Entry Barriers and Challenges
Medical device manufacturers face significant market entry barriers and challenges, including navigating regulatory processes, geopolitical conflicts, macroeconomic instability, and supply chain disruptions. Despite these hurdles, innovation and product differentiation, as seen with ISRG's new product launches and PODD's Omnipod, can drive market penetration and success.
"And lastly, then our priorities for this year, innovation is key to our success. We have a number of new products that have been cleared that are in the launch phase and we want those launches to go well. We want customers to realize the benefits of the value that we're bringing to the market." --- (ISRG, event transcript, 2024/04/25)
"People don't see those barriers with the Omnipod. And so our fantastic revolutionary discrete product is driving a lot more market penetration." --- (PODD, conference, 2024/06/06)
"The recent conflict in the Middle East may further exacerbate general and regional macroeconomic instability, particularly if fighting is prolonged, it spreads to other locations, creates shipping and logistical challenges or cost increases, or leads to sanctions or boycotts." --- (ALGN, sec filing, 2024/Q1)
"Macroeconomic Environment Uncertainty surrounding macroeconomic and geopolitical factors in the U.S. and globally characterized by the supply chain environment, inflationary pressure, higher interest rates, instability in the global financial markets, significant disruptions in the commodities’ markets as a result of the conflict between Russia and Ukraine and conflicts in the Middle East, including Israel, and the introduction of or changes in tariffs or trade barriers may result in a recession, which could have a material adverse effect on our business." --- (ISRG, sec filing, 2024/Q1)
"Macroeconomic Environment Uncertainty surrounding macroeconomic and geopolitical factors in the U.S. and globally characterized by the supply chain environment, inflationary pressure, elevated interest rates, instability in the global financial markets, disruptions in the commodities’ markets as a result of the conflict between Russia and Ukraine and conflicts in the Middle East, including Israel, and the introduction of or changes in tariffs or trade barriers may result in a recession, which could have a material adverse effect on our business." --- (ISRG, sec filing, 2024/Q2)
Impact on Innovation and R&D
Medical device manufacturers are optimizing R&D processes and increasing spending to maintain innovation despite regulatory scrutiny. Companies like Zimmer Biomet and Johnson & Johnson emphasize efficient R&D and substantial investment, while Medtronic highlights a robust pipeline of breakthrough innovations. Abbott and Stryker also report increased R&D expenses, reflecting a strategic focus on innovation.
"Three, we’re even getting more efficient inside of R&D, looking at, hey, do we really need all this sustaining and how can we rationalize some of our portfolio, migrate our customers to better products, get rid of some of these products, which then reduces the amount of sustaining engineering, which we can then mix shift into NPI." --- (ZBH, earning call, 2024/Q1)
"Innovation continues to be a main priority for the company, as demonstrated by our industry-leading R&D spend." --- (JNJ, earning call, 2024/Q1)
"The increase in R&D expenses in the first quarter of 2024 was driven by higher spending on various projects." --- (ABT, sec filing, 2024/Q1)
"Our pipeline of breakthrough innovation is impressive. And I'm incredibly excited about the impact that these products will have on patients, on physicians and on our performance." --- (MDT, earning call, 2024/Q4)
"Adjusted R&D spending was 6.8% of sales which was 30 basis points higher than the first quarter of 2023." --- (SYK, earning call, 2024/Q1)
Changes in the Competitive Landscape
Medtronic is attracting top talent due to shifting competitive dynamics in the Spine marketplace. Johnson & Johnson and Abbott highlight their competitive advantages in surgery and AVEIR systems, respectively. Boston Scientific focuses on superior execution, while Zimmer Biomet emphasizes a robust competitive strategy and pricing stability.
"And it's changing the competitive dynamics of the Spine marketplace. And it's attracting the best reps to Medtronic to expand our business." --- (MDT, earning call, 2024/Q4)
"Understood. Just I guess shifting gears to the surgery business, I was curious to get your thoughts on just the competitive landscape." --- (JNJ, conference, 2024/05/15)
"Robert Ford : I think if AVEIR's done very well, I mean, we all know the advantages it has over the competitive system, whether it's single and dual chamber, the longer lasting battery, the ability for replacement, retrievability, upgradeability." --- (ABT, earning call, 2024/Q1)
"So the playbook hasn't changed, but it's the execution of the team of continually putting this in better markets and out-executing the competition. Joanne Wuensch: Thank you very much." --- (BSX, earning call, 2024/Q2)
"We have a very, very competitive strategy in that space. And then pricing, pricing when I joined this company in 2018, you know it was 300 to 400 basis points of price erosion in the US, globally 200 to 300.We've seen some quarters and where price was neutral." --- (ZBH, Investor Day, 2024/05/29)
Post-Market Surveillance and Ongoing Compliance
Post-market surveillance and ongoing compliance are critical for medical device manufacturers. Medtronic's SMART Trial and Sphere-9 device demonstrate their commitment to safety and performance monitoring. Boston Scientific's MODULAR ATP Trial also highlights successful post-market surveillance. Medtronic's HealthCast™ portfolio further enhances clinical surveillance, ensuring regulatory compliance.
"The SMART Trial is an international, prospective, multi-center, randomized (1:1) post-market trial comparing the safety and performance of self-expanding versus balloon-expandable TAVR in patients with symptomatic severe AS and SAA." --- (MDT, press release, 2024/04/07)
"In Core CRM, our high and low voltage business grew low single digits with strong international growth partially offset by slightly below market growth in the U.S. At the recent HRS Meeting, data was presented from the MODULAR ATP Trial of the MODULAR CRM System, which is comprised of the EMPOWER Leadless Pacemaker and EMBLEM SICD, which met all pre-specified six-month endpoints and a high rate of ATP success with no patient requests for deactivation of pacing due to pain or discomfort. Turning to EP." --- (BSX, earning call, 2024/Q2)
""The HealthCast™ portfolio from Medtronic offers a new level of clinical surveillance and workflow efficiencies for hospitals that are challenged by overburdened and understaffed care teams."" --- (MDT, press release, 2024/05/09)
"We showed Sphere-9 has an excellent safety profile, superior efficiency, and numerically higher freedom from recurrent AFib compared head-to-head with the market-leading traditional RF ablation technology." --- (MDT, earning call, 2024/Q4)
Impact on Existing Products
Regulatory scrutiny significantly impacts the ability of medical device manufacturers like Medtronic and Stryker to meet growing demand for existing products. Challenges include obtaining regulatory approval and maintaining compliance, which can affect product availability and market adoption.
"• Our ability to meet growing demand for our existing products and to successfully develop, obtain regulatory approval of and commercialize the products within our pipeline. Neuroscience" --- (MDT, sec filing, 2024/Q4)
"And I would say now what we're feeling and based on the contract sort of discipline that we have put in place with customers as well as sort of maybe a little bit of the impact of Mako being a closed system." --- (SYK, earning call, 2024/Q1)
"• Our ability to meet growing demand for our existing products and to successfully develop, obtain regulatory approval of and commercialize the products within our pipeline, which include our Hugo RAS system in the U.S., the adoption of AI in Endoscopy, Signia powered stapling devices, and our next-gen Ligasure and Sonicision vessel sealing devices." --- (MDT, sec filing, 2024/Q4)
Overall Financial Performance
Medical device manufacturers like Boston Scientific, Johnson & Johnson, Zimmer Biomet, and Abbott Laboratories emphasize their commitment to long-term investment, innovation, and delivering on financial commitments. They use non-GAAP measures to provide a clearer picture of ongoing business performance, indicating robust financial health despite regulatory scrutiny.
"We remain committed to investing for the long term while delivering top-tier financial performance in 2024 and beyond." --- (BSX, earning call, 2024/Q1)
"New: We’ve announced our Q1 2024 performance results. See the release for full financial details and non-GAAP reconciliations: https://t.co/uTxRrCZBFr $JNJ #earnings" --- (JNJ, Twitter, 2024/04/16)
"Innovation as a competitive advantage. And then lastly, a pathway to make sure that we're delivering on financial commitments, create an optionality to allocate the capital in a different way.Today you want to hear from 5 of my direct reports, Rachel Suki, Doctor." --- (ZBH, Investor Day, 2024/05/29)
"On today's conference call, as in the past, non-GAAP financial measures will be used to help investors understand Abbott's ongoing business performance." --- (ABT, earning call, 2024/Q1)
"Joe Wolk, Executive Vice President and Chief Financial Officer, #JNJ, on our Q1 2024 #earnings and financial performance. $JNJ https://t.co/BsUEko9R9I" --- (JNJ, Twitter, 2024/04/16)