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Rate Cuts: Impacts on Recession Risks and Investment Strategies

September 22, 2024

Note: We reveal investment insights through the quotes of top business leaders.

Key Takeaways

  • Rate cuts are anticipated to mitigate recession risks by stimulating consumer spending and corporate investment, despite current economic uncertainties.
  • Companies are adapting to cautious consumer behavior, with a focus on value and lower-priced products, indicating a shift in spending patterns.
  • Sectors like technology and copper are expected to benefit from looser monetary policy, which may alleviate financial strains and boost demand.
  • Investor sentiment remains optimistic, with a focus on growth opportunities in technology and essential commodities despite economic headwinds.

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Current economic indicators signaling recession risks

Current economic indicators suggest heightened recession risks, with Goldman Sachs forecasting a global recession from mid-2024 to mid-2025, marked by economic contraction and rising unemployment. Additionally, Wells Fargo notes a slowing economy amid persistent inflation and interest rates, while JPMorgan highlights public pessimism despite healthy economic measures.

"The adverse economic scenario of the forecast model reflects a global recession in the second half of 2024 through the first half of 2025, resulting in an economic contraction and rising unemployment rates." --- (GS, sec filing, 2024/Q2)

"Though the economy remains healthy by most measures and inflation is well below its peak, many Americans have a pessimistic view of the economy, with more than 50% believing that the U.S. is in a recession." --- (JPM, press release, 2024/07/30)

"However, the economy is slowing and there are continued headwinds from still elevated inflation and elevated interest rates. As managers of a large complex financial institution, we think about both the risks and the opportunities and work to be prepared for the downside while continually building our ability to serve customers and clients." --- (WFC, earning call, 2024/Q2)

"In a note to clients, analysts at Morgan Stanley said they see a global demand slowdown similar to a mild recession in energy markets over the coming year." --- (BAC, press release, 2024/09/10)

"The adverse economic scenario of the forecast model reflects a global recession in the second quarter of 2024 through the second quarter of 2025, resulting in an economic contraction and rising unemployment rates." --- (GS, sec filing, 2024/Q1)

Long-term economic growth implications of rate cuts

Rate cuts are expected to support long-term economic growth by encouraging stable consumer spending and corporate investment. Companies like Coca-Cola and Mastercard emphasize their commitment to maintaining growth through strategic investments and balanced capital structures, while Procter & Gamble reports consistent consumer consumption, indicating resilience in the market.

"We've talked in the past, it remains true today that the central long-term growth algorithm, we're looking for a revenue of 4% to 6%, and we've set ourselves the ambition of staying in the 5% to 6% range, with a balance of volume and price mix. So that's essentially a way of, you know, if you've split that you're saying 2% to 3% in volume and 2% to 3% in price." --- (KO, earning call, 2024/Q2)

"The rate of market growth may be affected by a variety of factors, including macroeconomic conditions and regulatory changes, which could impact our results of operations, including our continued efforts to control health care costs." --- (UNH, sec filing, 2024/Q1)

"We are focused on maintaining a strong balance sheet, investing for the long term growth of our business, returning excess capital to you, our shareholders and migrating our capital structure to a more normalized mix of debt and equity over time." --- (MA, event transcript, 2024/06/18)

"If you look at the U.S., I think the key point is over the past one, three, six, 12 months, the category volume growth in our categories is consistently 2%, so consumers are not decelerating consumption across our categories, and similarly if you look at value growth in Europe, it’s also very consistent over the same period, so as Jon said, we’re watching it, but we don’t see it in the data." --- (PG, earning call, 2024/Q4)

"So we will continue to prioritize investing in the business to drive long term growth as well as supporting dividend growth for our share owners." --- (KO, event transcript, 2024/05/01)

Rate cuts and consumer spending behavior

Rate cuts are expected to influence consumer spending behavior significantly. Retailers report cautious spending, with consumers seeking lower-priced products and deals. While some anticipate a beneficial reaction to rate decreases, income disparities affect spending patterns, with lower-income consumers focusing on value and higher-income consumers willing to spend more on convenience.

"Consumers being careful with their spend, trading down, looking for lower ASP products, looking for deals." --- (AMZN, earning call, 2024/Q2)

"So we don't want to make a prediction there. I would expect that you would see a beneficial reaction from rate decreases, but we certainly haven't factored benefits of any kind of Fed cuts into our 2024 expectation." --- (HD, conference, 2024/04/04)

"I'll go first and if anybody wants to add, they can. I don't know that we can add a whole lot more color except to say that value matters to everyone, whether you're above or below $100,000 in income, we do see behavior differences in the lower income levels, more focus on opening price points, end of month behavior looks different, all the things that you would expect, but they still need us for general merchandise price points. And as it relates to higher income people, they can buy more discretionary goods and they can pay more for convenience and we're offering all of it." --- (WMT, earning call, 2025/Q2)

"In light of the start to the year, have you – did you give any internal discussions to moderating your expectation around the way the rest of the year could unfold especially in light of what's likely to be now fewer rate cuts than was expected 90 days ago, which may mean that the overall rate of home improvement, the market may see less of an acceleration from here?" --- (HD, earning call, 2024/Q1)

"We really see spend rates and the amount of time and energy money people are spending with us go up significantly. So it's about the entire journey.And as Doug said earlier," --- (WMT, earning call, 2025/Q2)

Global economic considerations of rate cuts

Global interest rate cuts are influencing market dynamics, with investors remaining optimistic despite economic uncertainties. Sectors like technology and copper are expected to benefit, as looser monetary policy alleviates financial strains and stimulates demand, highlighting the broader economic implications of these cuts.

"Additionally, markets were focused on the potential timing and amount of policy interest rate cuts by central banks globally, as well as the potential outcomes of national elections." --- (GS, sec filing, 2024/Q2)

"Yet despite economic uncertainty amid the revised pace of rate cuts for the year, along with uncertainty around the 2024 election, investors remain optimistic about the market. The survey explored investor views on sector opportunities for the second quarter of 2024: IT – Amid continued interest in chipmakers and AI, technology remained the top choice for investors this quarter." --- (MS, press release, 2024/04/18)

"Copper prices are expected to benefit from U.S. interest rate cuts as looser monetary policy alleviates the financial strain on manufacturers and construction firms, spurring demand in those sectors." --- (C, press release, 2024/08/29)

"Some cuts will come into the curve at some point. And in the normal course, if you kind of do a very, very, very supplemental model of the company, you would have like expenses grow -- revenue is growing at some organic GDP like rate, maybe higher, and expenses growing at a similar slightly lower rate, producing a sort of relatively stable overhead ratio." --- (JPM, earning call, 2024/Q2)

"And the waterfall shows an estimated impact of those rate cuts to our quarterly NII.The next couple of categories are a result of natural management of interest rate risk in a balance sheet mixed with fixed-rate assets and variable-rate assets." --- (BAC, earning call, 2024/Q2)

See also