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Potential Federal Reserve Rate Cuts: Market Impact

August 2, 2024

Note: We reveal investment insights through the quotes of top business leaders.

Key Takeaways

  • Rate cuts historically impact financial institutions by influencing net interest income and deposit inflows, with mixed effects on revenue.
  • Sector-specific impacts include potential boosts in acquisitions, investments, and consumer spending for companies like Amazon, Tesla, and Apple.
  • Consumer spending may increase due to higher disposable income, but economic pressures could shift spending towards non-discretionary items.
  • Corporate borrowing and investment behaviors could be influenced by rate cuts, affecting liquidity management and capital investments.
  • Economic predictions are mixed, with some forecasting a recession and others expecting a strong economy with ongoing inflation.

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Historical Impact of Rate Cuts

Rate cuts historically impact financial institutions by influencing net interest income (NII) and deposit inflows. Bank of America noted changes in NII, Morgan Stanley observed inflows in their Brokerage Deposit Program, and JPMorgan Chase highlighted yield curve adjustments. Citigroup, however, reported no material revenue impact from rate changes.

"And the waterfall shows an estimated impact of those rate cuts to our quarterly NII. The next couple of categories are a result of natural management of interest rate risk in a balance sheet mixed with fixed-rate assets and variable-rate assets." --- (BAC, earning call, 2024/Q2)

"So that would likely continue. And then over time, you would also begin to see a benefit as rates to be cut, that BDP could actually see inflows, which you've seen from a historical perspective." --- (MS, earning call, 2024/Q2)

"So, it's quite conceivable, and this is actually on the yield curve that we had in the fourth quarter that had six cuts in it, we were still nonetheless expecting an increase in weighted average rate paid as that migration continues." --- (JPM, earning call, 2024/Q1)

"So if rates were to go up, rates were to go down, no material impact as it relates to our revenue." --- (C, earning call, 2024/Q1)

"Bonds are subject to interest rate risk. When interest rates rise, bond prices fall; generally, the longer a bond's maturity, the more sensitive it is to this risk." --- (MS, press release, 2024/04/22)

Sector-Specific Impacts

Amazon's potential acquisitions and investments, Tesla's vehicle pricing and order rates, and Apple's financing solutions and customer purchasing behavior are all likely to be positively impacted by Federal Reserve rate cuts, which could lower borrowing costs and increase consumer spending.

"In addition, we will, from time to time, consider the acquisition of, or investment in, complementary businesses, products, services, capital infrastructure, and technologies, which might affect our liquidity requirements or cause us to secure additional financing, or issue additional equity or debt securities." --- (AMZN, sec filing, 2024/Q1)

"These macroeconomic and industry trends have had, and will likely continue to have, an impact on the pricing of, and order rate for our vehicles, and in turn our operating margin." --- (TSLA, sec filing, 2024/Q1)

"We've introduced several financing solutions from installment plans to trading programs that reduce the affordability threshold and therefore, customers tend to buy -- want to buy at the top of the range that is very valuable for us in developed markets, but particularly in emerging markets where the affordability issues are more pronounced." --- (AAPL, earning call, 2024/Q2)

"Can you say more about the impact of all the different government and policy initiatives and pressures going on around the world." --- (XOM, event transcript, 2024/05/29)

"Overview Macroeconomic factors, including inflation, increased interest rates, significant capital market and supply chain volatility, and global economic and geopolitical developments, have direct and indirect impacts on our results of operations that are difficult to isolate and quantify." --- (AMZN, sec filing, 2024/Q1)

Consumer Spending Effects

Rate cuts could boost consumer spending by increasing disposable income and reducing debt burdens, as indicated by McDonald's and Costco. However, Walmart, Home Depot, and Target highlight that current economic pressures have shifted spending towards non-discretionary items, suggesting that the impact of rate cuts may vary across different sectors.

"Our results of operations are substantially affected by economic conditions, including inflationary pressures, which can vary significantly by market and can impact consumer disposable income levels and spending habits." --- (MCD, sec filing, 2024/Q1)

"These risks and uncertainties include, but are not limited to, domestic and international economic conditions, including exchange rates, inflation or deflation, the effects of competition and regulation, uncertainties in the financial markets, consumer and small business spending patterns and debt levels, breaches of security or privacy of member or business information, conditions affecting the acquisition, development, ownership or use of real" --- (COST, press release, 2024/07/10)

"Many consumer pocketbooks are still stretched, and we see the effect of that in our business mix, as they're spending more of their paychecks on non-discretionary categories and less on general merchandise." --- (WMT, earning call, 2025/Q1)

"The decrease in comparable customer transactions reflects the impact of macroeconomic factors, including the continued shift in consumer consumption trends away from goods and towards services and the impact of a high interest rate environment, pressuring home improvement demand." --- (HD, sec filing, 2024/Q1)

"This normalization, combined with the cumulative impact of higher prices on consumer budgets, is resulting in continued soft trends in discretionary categories, most notably in Home and Hardlines." --- (TGT, earning call, 2025/Q1)

Corporate Borrowing and Investment

Apple, Amazon, and Microsoft are strategically managing their liquidity and capital resources, with Apple and Amazon focusing on significant capital investments and customer commitments. Microsoft is using proceeds for various corporate purposes, including debt repayment. Potential Federal Reserve rate cuts could influence these companies' borrowing and investment behaviors.

"Liquidity and Capital Resources The Company believes its balances of cash, cash equivalents and unrestricted marketable securities, along with cash generated by ongoing operations and continued access to debt markets, will be sufficient to satisfy its cash requirements and capital return program over the next 12 months and beyond." --- (AAPL, sec filing, 2024/Q2)

"In 2023, overall capital investments were $48.4 billion. As I mentioned, we're seeing strong AWS demand in both generative AI and our non-generative AI workloads, with customers signing up for longer deals, making bigger commitments." --- (AMZN, earning call, 2024/Q1)

"The proceeds of these issuances were or will be used for general corporate purposes, which may include, among other things, funding for working capital, capital expenditures, repurchases of capital stock, acquisitions, and repayment of existing debt." --- (MSFT, sec filing, 2024/Q4)

"And, you know, given you're struggling to reduce your net -- your -- reach your net neutral cash position and your margins are sort of near highs, do you see ways to deploy capital more to spur replacement demand in your installed base either with greater device financing, more investment in marketing, more promotions." --- (AAPL, earning call, 2024/Q2)

"We had no borrowings outstanding under the two unsecured revolving credit facilities or the commercial paper programs, and we had $352 million of borrowings outstanding under our Credit Facility as of March 31, 2024." --- (AMZN, sec filing, 2024/Q1)

Impact on Inflation

The Federal Reserve's decision to hold key interest rates and warn about inflation suggests caution in managing inflationary pressures. Current trends indicate relatively benign inflation with low volatility, and recent data shows inflation at its lowest in almost three years, highlighting a potential easing of inflationary concerns.

"Fed holds key interest rate and warns on inflation https://t.co/YwBtHIErCe https://t.co/MAAtyVYQJI" --- (PFE, Twitter, 2024/05/01)

"And so outlook Q2 through Q4, so relatively benign inflation and not a lot of volatility in the rate of inflation quarter-to-quarter." --- (PEP, earning call, 2024/Q1)

"Inflation falls to lowest level in almost three years https://t.co/ebM02qVtmT https://t.co/2G8byvGNgV" --- (PFE, Twitter, 2024/06/19)

Employment Effects

Potential Federal Reserve rate cuts could lead to deferred projects, reduced turnover, and less demand for contract labor (RHI). Macroeconomic uncertainty might negatively impact labor markets (KFY), though some firms expect minimal impact (PAYX). Improved business confidence and hiring urgency could boost employment and consulting demand (RHI, ADP).

"The job openings is a good backdrop to all of that, but down at individual client level, individual conversation level, there's no question that projects are being deferred and that there's less turnover, less attrition, less churn that also impacts demand for our contract labor resources as well as everybody else's in the industry." --- (RHI, earning call, 2024/Q2)

"However, if the national or global economy, credit market conditions and/or labor markets were to deteriorate in the future, including as a result of ongoing macroeconomic uncertainty due to inflation and a potential recession, such changes have and could put further negative pressure on demand for our services and affect our operating cash flows." --- (KFY, sec filing, 2024/Q4)

"But right now, we are not expecting a big impact positive or negative, what's assumed in the plan, as it relates to macro and employment in those type of things." --- (PAYX, earning call, 2024/Q4)

"So everything from the health of small businesses, which is generally where we sell this to the amount of employment growth that we're getting, all of those will have direct effects on the PEO businesses growth rate." --- (ADP, conference, 2024/05/15)

"As business confidence improves, hiring urgency returns, project demand accelerates, deferred backlogs and growth initiatives are reprioritized and labor churn normalizes. This puts pressure on client resources that are often already stretched and creates hiring and consulting demand that traditionally leads to very strong gains for us in the early part of growth cycles." --- (RHI, earning call, 2024/Q2)

Overall Economic Predictions

Economic predictions are mixed, with Goldman Sachs forecasting a global recession and rising unemployment, while Morgan Stanley sees a strong U.S. economy with ongoing inflation. JPMorgan Chase remains prepared for various outcomes, noting a higher probability of a soft landing, supported by market optimism and advancements in AI.

"The adverse economic scenario of the forecast model reflects a global recession in the second quarter of 2024 through the second quarter of 2025, resulting in an economic contraction and rising unemployment rates." --- (GS, sec filing, 2024/Q1)

"I think our view is that the U.S. economy continues to progress quite nicely, that balance sheets amongst our client base are quite strong, both on the institutional side and on the wealth side, and that there is plenty to do and that the higher rates that we see are in part, if not more than in part dictated by a view that we continue to have some inflation and that the economy is in healthy shape and maybe asynchronously relative to other places in the world." --- (MS, earning call, 2024/Q1)

"So overall, across C and I and commercial real estate, we're remaining disciplined and we're well positioned for a range of economic outcomes." --- (JPM, event transcript, 2024/05/20)

"Markets continue to forecast a soft landing as the expected economic growth trajectory improves and equity markets remain near all-time highs. I am particularly encouraged by the ongoing advancements in artificial intelligence. Recently, our Board of Directors spent a week" --- (GS, earning call, 2024/Q2)

"As a result, all the scenarios included some form of a recession. This year, at least according to the consensus of economists, the probability of a soft landing is quite a bit higher." --- (JPM, event transcript, 2024/05/20)

See also