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Macroeconomic Headwinds: Impact on Consumer Spending and Travel

August 11, 2024

Note: We reveal investment insights through the quotes of top business leaders.

Key Takeaways

  • Macroeconomic headwinds, including inflation and geopolitical tensions, are creating uncertainty and impacting consumer confidence and spending.
  • Consumers are shifting spending towards discretionary services and experiences, affecting sectors like home improvement and retail.
  • Despite economic challenges, leisure travel remains resilient with increased consumer spending, though geopolitical issues and inflation pose risks.
  • Corporate travel shows strong growth, with many companies planning to maintain or increase travel volumes, leading to record revenues.
  • The travel industry faces capacity constraints and pricing challenges, but innovation and strategic management are helping mitigate these issues.

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Current Macroeconomic Environment

The current macroeconomic environment is marked by broad concerns including inflation, geopolitical tensions, central bank policies, and uncertainties surrounding national elections. These factors have created a backdrop of uncertainty that influences market behaviors and economic projections.

"And we now hold greater than 15% share in 33 of the top 125 markets. The macroeconomic environment can influence results year to year, but we're confident our strategies will continue to drive sustained share gains over time." --- (JPM, Investor Day, 2024/05/20)

"Operating Environment. During the second quarter of 2024, the operating environment was generally characterized by continued broad macroeconomic concerns, including concerns and uncertainty about inflation, ongoing geopolitical tensions, central bank policy and the potential outcomes of national elections." --- (GS, sec filing, 2024/Q2)

"The color we are providing today assumes that the macroeconomic outlook doesn't worsen from what we are projecting today for the current quarter." --- (AAPL, earning call, 2024/Q2)

"And frankly, we expect to see that even in a world where -- even if the current yield curve environment were to change and meaningful cuts were to get reintroduced and we would actually start to see those, we would still expect to see ongoing migration and yield-seeking behavior." --- (JPM, earning call, 2024/Q1)

"Operating Environment. During the first quarter of 2024, the operating environment was generally characterized by continued broad macroeconomic concerns, including concerns and uncertainty about inflation, ongoing geopolitical tensions and central bank policy." --- (GS, sec filing, 2024/Q1)

Consumer Confidence and Spending

Consumer confidence has dipped despite a strong job market and normalizing inflation, leading to shifts in spending towards discretionary services and experiences. Companies like McDonald's focus on value and affordability to attract consumers, while retailers like Lowe's and Home Depot face challenges from high interest rates and changing consumption trends.

"I think we're confident that if we get our value and affordability propositions, right, if we get them into that winning position in each marketplace, that will encourage consumers to come back when they can." --- (MCD, earning call, 2024/Q2)

"In fact, consumer confidence took a meaningful dip in April despite a strong job market and normalizing inflation." --- (TGT, earning call, 2025/Q1)

"Now I'd like to provide a quick update on our view of the macro. Uncertainty around interest rate cuts, stubborn inflationary pressures and a consumer still showing a preference towards spending on discretionary services and experiences continue to weigh on the DIY home improvement demand." --- (LOW, earning call, 2025/Q1)

"Other Information ." We expect continued uncertainty in our business and the global economy due to inflationary trends, a challenging macro environment, geopolitical conditions, supply chain disruptions, volatility in employment trends and consumer confidence." --- (WMT, sec filing, 2025/Q1)

"The decrease in comparable customer transactions reflects the impact of macroeconomic factors, including the continued shift in consumer consumption trends away from goods and towards services and the impact of a high interest rate environment, pressuring home improvement demand." --- (HD, sec filing, 2024/Q1)

Changes in Consumer Spending Patterns

Macroeconomic factors such as rising fuel, utility, and food costs, higher interest rates, and geopolitical events are leading to cautious consumer spending, reduced discretionary spending, and lower consumer confidence. Companies like Amazon, PayPal, eBay, Disney, and Starbucks are experiencing these shifts, impacting their ability to forecast and manage consumer demand.

"In addition, changes in fuel, utility, and food costs, interest rates, and economic outlook may impact customer demand and our ability to forecast consumer spending patterns." --- (AMZN, sec filing, 2024/Q1)

"A deterioration in macroeconomic conditions could continue to increase the risk of lower consumer spending, merchant and consumer bankruptcy, insolvency, business failure, higher credit losses, foreign currency exchange fluctuations, or other business interruption, which may adversely impact our business." --- (PYPL, sec filing, 2024/Q1)

"The increase in net revenues was partially offset by a reduction in traffic in most markets resulting from geopolitical events, inflationary pressure, foreign exchange rate volatility, elevated interest rates and lower consumer confidence, which negatively impacted discretionary consumer spending during the three months ended March 31, 2024 compared to the same period in 2023." --- (EBAY, sec filing, 2024/Q1)

"While we are actively monitoring attendance and guest spending and aggressively managing our cost base, we expect Q4 Experiences segment operating income to decline by mid single digits versus the prior year, reflecting these underlying dynamics as well as impacts at Disneyland Paris from a reduction in normal consumer travel due to the Olympics, and some cyclical softening in China." --- (DIS, press release, 2024/08/07)

"We continue to face a more cautious consumer spending and intensified competition. In the past year," --- (SBUX, earning call, 2024/Q3)

Impact on Leisure Travel

Despite macroeconomic headwinds, leisure travel remains resilient with increased consumer spending and growth in specific regions. However, challenges such as geopolitical issues and inflation could impact demand and profitability. Overall, the industry shows a positive outlook with strong demand levels.

"In fact, our research suggests that consumers are spending more on travel than any other leisure category and that they intend to increase their travel spend in the next 12 months." --- (RCL, earning call, 2024/Q2)

"You've noted resiliency in global leisure travel and healthy growth in summer travel on the books, but perhaps also less expansion in the booking window and also just ongoing geopolitical situation in the Middle East." --- (BKNG, conference, 2024/05/20)

"The Americas region, excluding the U.S., saw improvement resulting from an increase in inbound leisure travel in Mexico and the Caribbean and Latin America." --- (HLT, sec filing, 2024/Q1)

"There's no doubt that we appreciate when group strengthens, when leisure quiets down a little bit, and there is overall more normalization of travel types than a couple of years ago, but when we think about the overall demand levels, we feel really good about it." --- (MAR, earning call, 2024/Q1)

"These factors include, but are not limited to, the following: • Events and conditions around the world, including geopolitical uncertainty, war and other military actions, inflation, higher fuel prices, higher interest rates and other general concerns impacting the ability or desire of people to travel have led, and may in the future lead, to a decline in demand for cruises as well as negative impacts to our operating costs and profitability." --- (CCL, sec filing, 2024/Q2)

Impact on Corporate Travel

Despite macroeconomic headwinds, corporate travel remains resilient, with 90% of companies planning to maintain or increase travel volumes, leading to record revenues. Managed corporate travel saw a 14% year-over-year increase, supported by strategic pricing and strong customer relationships.

"We expect the strong growth in business travel to continue, with 90% of companies in our recent corporate survey saying they intend to maintain or increase travel volumes in the back half of the year." --- (DAL, earning call, 2024/Q2)

"Have you seen any sort of change in corporate travel or share in the recent couple of months that, that is over and above what you'd normally expect based on what you've been doing. Well, I guess that's really a question about the distribution" --- (UAL, conference, 2024/05/29)

"And after getting content available and then also making sure that we have appropriate relationships and agreements in place with travel management companies, the next is to make sure that we’re doing everything that we can to have the right agreements in place with our corporate customers and to support them in a way that they feel valued." --- (AAL, earning call, 2024/Q2)

"The outlook for corporate travel is positive. 90% of companies in our recent survey intend to maintain or increase travel volumes in 2Q, putting us back on track to deliver record corporate revenues in the back half of this year." --- (DAL, earning call, 2024/Q1)

"Managed corporate travel in Q1 was up 14% year-over-year. Yields for managed travel will be faster than non-managed travel due to stronger close-in pricing and refined discounting guidelines." --- (UAL, earning call, 2024/Q1)

Challenges in the Travel Industry

The travel industry faces significant challenges due to macroeconomic headwinds, including ongoing constraints and capacity peaks. Companies like Booking.com and American Airlines highlight these issues, while Marriott and Delta Air Lines note the impact on business travel and industry capacity. Expedia focuses on positive impacts to mitigate these challenges.

"View original content:https://www.prnewswire.com/news-releases/latest-bookingcom-sustainable-travel-data-reveals-ongoing-challenges-for-americans--highlights-a-heightened-opportunity-for-cross-industry-collaboration-302123124.html SOURCE Booking.com" --- (BKNG, press release, 2024/04/22)

"Robert Isom: One of the things that we mentioned at our Investor Day, though, as well that against that backdrop of the projected financial growth of the country, we continue to see a lot of constraints that are going to continue to hit the industry." --- (AAL, earning call, 2024/Q1)

"I know it's a much smaller percentage of your mix, but can we think about maybe the drivers or any industries that may stick out if we want to, call it, drive to business travel, maybe less goods transportation, maybe less disaster relief in some markets?" --- (MAR, earning call, 2024/Q1)

"And if you look at the back half of guidance as well as what people have loaded in their schedules, it looks like industry capacity is reaching a peak in 2Q." --- (DAL, earning call, 2024/Q1)

""Expedia Group continues to focus on making a positive impact across the travel industry, concentrating on the connection between our employees, partners, travelers and communities," said Peter Kern, vice chairman and CEO, Expedia Group." --- (EXPE, press release, 2024/05/06)

Future Outlook for Consumer Spending

Lowe's anticipates a decline in comparable sales by 2-3% in 2024, reflecting a cautious outlook for consumer spending in home improvement. Home Depot highlights home price appreciation as a key driver for future demand. McDonald's aims to boost visits through targeted loyalty programs, while Target maintains modest sales growth expectations. Walmart remains vigilant on inventory due to market uncertainties.

"Full Year 2024 Outlook Total sales of $84 to $85 billionComparable sales expected to be down -2 to -3% as compared to prior yearOperating income as a percentage of sales (operating margin) of 12.6% to 12.7%Interest expense of approximately $1.4 billionEffective income tax rate of approximately 25%Diluted earnings per share of approximately $12.00 to $12.30Capital expenditures of approximately $2 billionA conference call to discuss first quarter 2024 operating results is scheduled for today, Tuesday, May 21, at 9 a.m." --- (LOW, press release, 2024/05/21)

"That home price appreciation is we think the primary driver of home improvement demand and I expect it to be so in the future." --- (HD, conference, 2024/04/04)

"With the insights powered by our loyalty members, we will work to deliver the right message at the right time to the right consumer, encouraging those who already love McDonald's to visit even more." --- (MCD, earning call, 2024/Q1)

"For the full year, we're maintaining our prior guidance for a comparable sales increase in the 0% to 2% range and EPS of $8.60 to $9.60." --- (TGT, earning call, 2025/Q1)

"But things could change. And again, it's hard to call the future. So we really we watch units closely, so we can buy a lot of our categories that we buy 6 and in some cases 12 months out." --- (WMT, conference, 2024/06/11)

Future Outlook for Travel Industry

Searches for summer trips and accommodations are surging, indicating strong consumer interest (EXPE). However, weak demand and pricing trends are expected, with significant RevPAR declines anticipated (MAR). Despite a weaker macro environment, companies like Hilton remain optimistic about their full-year outlook (HLT). Innovation continues to shape the industry's future (BKNG).

"According to the Expedia® Summer Travel Outlook, released today, searches for summer trips are up year-over-year for flights and lodging, and the window is open now to save on summer airfare." --- (EXPE, press release, 2024/04/16)

"We expect a continuation of current weak demand and pricing trends in the region, with the third quarter anticipated to see the most meaningful RevPAR decline as outbound travel accelerates during summer holidays." --- (MAR, earning call, 2024/Q2)

"Celebrating 20 years since co-founding @KAYAK, CEO Steve Hafner spoke with @Phocuswire about how his nomadic early beginnings helped shape his career, travel’s evolution in the last two decades and his outlook on innovation for the future. https://t.co/akWRde1vBR" --- (BKNG, Twitter post, 2024/05/21)

"Obviously, we're super pleased with being able to deliver on second quarter, and we feel very good about our outlook for the full year, as I described, while the macro environment is a little bit weaker." --- (HLT, earning call, 2024/Q2)

"Expedia's data reveals a massive surge in searches for accommodations during these dates in cities including Yvelines (+520%), Lyon (+310%) and Marseille (+200%). To help travelers plan for what's shaping up to be a busy summer travel season, Expedia's Summer Travel Outlook uncovers crucial tips, including: Book summer flights 21 to 60 days out." --- (EXPE, press release, 2024/04/16)

See also