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Macroeconomic Conditions: Impact on the Auto Industry

August 2, 2024

Note: We reveal investment insights through the quotes of top business leaders.

Key Takeaways

  • Consumer Demand Trends: Auto companies are balancing production with market demand, anticipating lower pricing due to higher incentives.
  • Supply Chain Disruptions: Strategies like stockpiling components and integrating upstream are being adopted to mitigate supply chain issues.
  • Raw Material Costs: Lower raw material costs have reduced production expenses, improving cost performance.
  • Interest Rates and Financing: Interest rates significantly influence auto financing, with companies managing borrowing capacities and funding structures.
  • Regulatory Changes: Companies are adapting to regulatory changes, with uncertainty around EV regulations posing a significant challenge.

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Consumer demand in the auto industry remains resilient, but companies like Ford and GM are cautious about balancing production with market demand. Tesla highlights challenges in the EV segment, including increased supply and cyclical sales, indicating potential volatility. Overall, the industry anticipates lower pricing driven by higher incentives.

"So far, the consumer has held up pretty well. Pricing has held up. But as you said, inventories, I think, are back to the point where we need to be very thoughtful as industry about the production versus demand and then the supply that's in the marketplace." --- (F, conference, 2024/06/11)

"Like we're in a crazy numbers. So since then, the demand like suppliers battery cell suppliers have increased their supply, and the orders from other car manufacturers have declined. So I mean, it is worth noting that it's like it's tough sledding out there for EVs." --- (TSLA, event transcript, 2024/06/13)

"Would you say that the 200,000 to 300,000, is that something that you're going to stick to sort of come hell or high water and then gauge consumer demand from there or is it something that you could slow walk maybe towards midyear toward the second half if it doesn't seem like the consumer demand is materializing?" --- (GM, earning call, 2024/Q1)

"Industry supply demand normalizing. From a planning perspective, we're assuming lower industry pricing of roughly 2%, driven by higher incentive spending as we move through the year." --- (F, earning call, 2024/Q1)

"Further, sales of vehicles in the automotive industry also tend to be cyclical in many markets, which may expose us to increased volatility as we expand and adjust our operations." --- (TSLA, sec filing, 2024/Q2)

Consumer Preferences and Market Shifts

Consumer preferences are shifting towards electrification and hybrids, driven by factors like design, price, and fuel economy. Rivian's partnership with Volkswagen and Ford's hybrid capacity highlight this trend. GM emphasizes aligning production with market realities and expanding product choices to meet evolving consumer demands.

"modularity and flexibility in mind. And we're very excited with our partnership with the Volkswagen Group where we can take this to many more vehicles in many more places and help accelerate the consumer's shift to electrification.We built our company as a digital first company." --- (RIVN, Investor Day, 2024/06/27)

"Vehicle Sales The principal factors that determine consumer vehicle preferences in the markets in which we operate include overall vehicle design, price, quality, available options, safety, reliability, fuel economy or range and functionality." --- (GM, sec filing, 2024/Q1)

"But, Jim, as you think about this, as the market is shifting towards hybrids at least in the near term, I'm just curious what kind of capacity you have to ramp up significantly in hybrids if the demand really is there." --- (F, earning call, 2024/Q1)

"It's not growing at the rate it was before, But depending on which report you look at it's on the order of 7%, 8% growth so far this year over last year.And so we do continue to see an expansion, but we do believe that the step change in that expansion is going to require more product choices for consumers." --- (RIVN, AGM, 2024/06/18)

"And so we're going to -- there's a three-pronged strategy we've got to execute the plan to align production to the current retail reality, get rid of the existing higher inventories and then aggressively reduce the structural cost. From an SGMW perspective, we actually maintained a stable market share as this operation is very important and also support some of the global emerging markets through exports from our General Motors perspective." --- (GM, earning call, 2024/Q2)

Supply Chain Disruptions and Their Effects

Auto industry leaders are adopting various strategies to mitigate supply chain disruptions. Ford is stockpiling components, Tesla is integrating upstream, and GM is enhancing supply chain resiliency and increasing resources. These measures aim to prevent production halts and manage costs effectively amidst ongoing supply chain challenges.

"In response to, or in anticipation of, supplier disruptions, we may stockpile certain components or raw materials to help prevent disruption in our production of vehicles." --- (F, sec filing, 2024/Q1)

"So we're basically inserting ourselves in the upstream supply chain by doing that." --- (TSLA, earning call, 2024/Q1)

"Mary Barra: Yes. Just in general, with everything that's happened over the last several years with COVID and then with the supply chain issues around the chip shortage and then just broad supply chain issues, we have worked and really strengthened the resiliency of our supply chain, and we'll continue to do that." --- (GM, earning call, 2024/Q1)

"That sounds optimistic, but do you think the supply chain or parts of the supply chain will be able to kind of deliver the cost that they need?" --- (F, conference, 2024/05/30)

"And in order to execute a higher capital budget, we've got to hire more engineers, more planners, more supply chain, acquire more real estate, build more facilities to actually affect that additional capital spend if we're going to deploy it in a way that's going to generate value." --- (GM, conference, 2024/06/11)

Impact of Raw Material Costs on Production

Lower raw material costs have positively impacted auto production, with companies like Ford, Tesla, and GM reporting decreased production costs and improved cost performance. This reduction in raw material expenses has contributed to lower automotive sales revenue costs and enhanced overall manufacturing efficiency.

"So that's what drove most of the cost increase in the quarter. We're on track to deliver the $2 billion of cost reductions we talked about at the beginning of the year of raw manufacturing costs, material costs as well as freight and overhead." --- (F, earning call, 2024/Q1)

"Cost of automotive sales revenue decreased due to a decrease in the average combined cost per unit of our vehicles primarily from lower raw material costs, freight and duties and higher IRA manufacturing credits in addition to the volume changes in deliveries year over year as discussed above." --- (TSLA, sec filing, 2024/Q2)

"That's about 20%. And then the 3rd 20% is really cell costs and materials. So the raw material costs have come down." --- (GM, conference, 2024/06/11)

"The lower EBIT was primarily driven by lower net pricing and exchange. Favorable cost performance included lower battery raw materials and engineering expense, offset partially by volume-related obligations of about $90 million for batteries and certain other commodities and higher manufacturing costs ahead of the upcoming Explorer EV launch in Europe." --- (F, sec filing, 2024/Q1)

"Cost of automotive sales revenue decreased due to a decrease in the average combined cost per unit of our vehicles primarily from lower raw material costs, freight and duties in addition to the changes in deliveries year over year as discussed." --- (TSLA, sec filing, 2024/Q1)

Interest Rates and Auto Financing

Tesla's attractive financing strategies aim to drive demand, while GM and Ford manage significant borrowing capacities and funding structures, heavily influenced by interest rates. Ford's detailed funding breakdown highlights the reliance on term unsecured debt and asset-backed securities, underscoring the critical role of interest rates in auto financing.

"We believe that our awareness activities, paired with attractive financing, will go a long way in expanding our reach and driving demand for our products." --- (Tesla, earning call, 2024/Q1)

"Total Automotive borrowing capacity under our credit facilities does not include our 364-day, $2.0 billion facility allocated for exclusive use of GM Financial." --- (GM, sec filing, 2024/Q2)

"The following table shows funding for Ford Credit’s net receivables (in billions): June 30, 2023 December 31, 2023 June 30, 2024 Funding Structure Term unsecured debt $ 52.2 $ 54.1 $ 59.2 Term asset-backed securities 55.6 58.0 53.9 Retail Deposits / Ford Interest Advantage 15.9 17.2 17.4 Other 2.4 1.4 1.1 Equity 12.5 13.4 13.6 Adjustments for cash (12.5) (10.9) (7.5) Total Net Receivables $ 126.1 $ 133.2 $ 137.7 Securitized Funding as Percent of Total Debt 45.0 % 44.9 % 41.3 % Net receivables of $137.7 billion at June 30, 2024 were funded primarily with term unsecured debt and term asset-backed securities." --- (F, sec filing, 2024/Q2)

"The following table shows funding for Ford Credit’s net receivables (in billions): March 31, 2023 December 31, 2023 March 31, 2024 Funding Structure Term unsecured debt $ 49.3 $ 54.1 $ 57.0 Term asset-backed securities 55.0 58.0 54.9 Retail Deposits / Ford Interest Advantage 15.3 17.2 17.4 Other 2.3 1.4 1.6 Equity 12.2 13.4 13.5 Adjustments for cash (10.3) (10.9) (8.9) Total Net Receivables $ 123.8 $ 133.2 $ 135.5 Securitized Funding as Percent of Total Debt 46.0 % 44.9 % 42.5 % Net receivables of $135.5 billion at March 31, 2024 were funded primarily with term unsecured debt and term asset-backed securities." --- (F, sec filing, 2024/Q1)

"In the second quarter of 2024, Corporate Other had a $165 million EBIT loss, a $32 million improvement from a year ago. Interest on Debt" --- (F, sec filing, 2024/Q2)

Regulatory Changes and Industry Compliance

Ford, GM, and Tesla are navigating regulatory changes by adapting their strategies. Ford is leveraging credits and modifying offerings, GM is switching to the Bolt to reduce costs, and Tesla is seeking regulatory approval for its supervised autonomy system. Uncertainty around EV regulations remains a significant challenge.

"In addition, slower-than-anticipated development of the electric vehicle market may impact our strategy to comply with regulatory standards, and, in some cases, we plan to utilize credits purchased from third parties to demonstrate regulatory compliance or we may need to modify our product offerings." --- (F, sec filing, 2024/Q2)

"So we're going to continue to work hard to continue to allow autonomous technology, both rideshare and from a PAB perspective to continue.And frankly -- switching to the Bolt at this time because of the regulatory environment actually improves Cruise's costs." --- (GM, earning call, 2024/Q2)

"So we plan on – with the approval of the regulators, releasing it as a supervised autonomy system in any market that – where we can get regulatory approval for that, which we think includes China." --- (TSLA, earning call, 2024/Q1)

"On the regulatory front, there's a lot of change and uncertainty around EVs." --- (F, conference, 2024/06/11)

"So as we're marching towards these increasing EPA stringency levels, if the consumer isn't ready for full battery electric, bringing an option to them that also qualifies as an EV under the compliance standards is going to be really important for us as a flex lever." --- (GM, conference, 2024/06/11)

Global Trade Dynamics and Their Impact

Global trade dynamics are significantly impacting the auto industry. Ford's working capital was negatively affected by higher inventory and trade payables. Tesla is adapting to increased imports from Berlin into Taiwan and the U.K. Additionally, Ford highlights the strategic importance of leveraging Chinese platforms to maintain competitive costs globally.

"First quarter 2024 working capital impact was $1.2 billion negative, driven by higher inventory, offset partially by higher trade payables, each compared to December 31, 2023." --- (F, sec filing, 2024/Q1)

"It is -- I would also add that, because of this, you've seen the impact that Berlin is doing more imports into places like Taiwan as well as, U.K I just mentioned. So it will keep changing and we will keep adapting as we go about it." --- (TSLA, earning call, 2024/Q2)

"continues to demonstrate the positive momentum of Ford+. Capital discipline is driving the right global footprint, portfolio of products and consistent cash generation." --- (F, earning call, 2024/Q1)

"And the lowest cost is the most important capability. We believe that many of our competitors will turn to their Chinese either independent companies or partners to basically use their platform globally." --- (F, earning call, 2024/Q2)

Technological Advancements and Innovation

Technological advancements in the auto industry are driven by innovations in battery technology, design for manufacturability, software, and digital transformation. Companies like Tesla, Rivian, Ford, and GM emphasize these areas to enhance efficiency, profitability, and customer experience, underscoring the industry's commitment to continuous innovation.

"They're great partners, and they've done great development work with us and a lot of the advancements in technologies and chemistry we found 4680, they're also putting into their cells." --- (TSLA, earning call, 2024/Q1)

"I would say that it's the combination of sourcing and then the continued advancements in design for manufacturability as well that are certainly key drivers of the efficiency we need to deliver for R2 to be profitable much, much more quickly than we saw with our R1 product as well." --- (RIVN, conference, 2024/06/11)

"But we can do it globally. So that's 1. Compete where you know the customers really well because for software innovation, which we haven't really talked about, and all the digital transformation of our industry, which is most exciting for me, integrated services, that's where you can win." --- (F, conference, 2024/05/30)

"Our presence in #SiliconValley runs deep because #innovation is at the core of everything we do." --- (GM, Twitter, 2024/05/30)

"They will make the value of product and not Tesla. So, that's where I think I'm probably most useful is that is accelerating the pace of technology and innovation and getting to scale." --- (TSLA, AGM, 2024/06/13)

Environmental Concerns and Sustainability

Tesla and Rivian highlight the benefits of electrification and renewable energy integration, while GM faces shareholder pressure to address sustainability risks in its supply chain and executive compensation.

"Moreover, we expect to continue to benefit from ongoing electrification of the automotive sector and increasing environmental regulations and initiatives." --- (TSLA, sec filing, 2024/Q2)

"The proliferation of electric vehicles has significant environmental benefits, and integration with renewable energy sources further enhances their impact." --- (RIVN, press release, 2024/05/22)

"Item 7 on our agenda is a shareholder proposal requesting a report on sustainability risk in the company's supply chain." --- (GM, event transcript, 2024/06/04)

"Let's move on to the 6th stockholder proposal, which is an advisory vote regarding adopting targets and reporting on metrics to assess the feasibility of integrating sustainability metrics into senior executive compensation plans." --- (TSLA, event transcript, 2024/06/13)

"It received 12% of the votes cast. And for the 7th item of business, the shareholder proposal requesting to report on sustainability risk in the company's supply chain, the proposal is not approved." --- (GM, event transcript, 2024/06/04)

Future Outlook and Predictions

Auto industry leaders like GM, Ford, and Tesla emphasize that their future outlooks are based on historical trends, current conditions, and expected developments. However, they acknowledge significant uncertainties and risks that could materially alter outcomes, highlighting the cautious nature of their predictions amidst evolving macroeconomic conditions.

"In making these statements, we rely on assumptions and analysis based on our experience and perception of historical trends, current conditions and expected future developments as well as other factors we consider appropriate under the circumstances." --- (GM, press release, 2024/04/18)

"So I think across all three of the segments, we've got a plan that's moving forward, and you can see the results there and you can see how we're progressing within each of those, but very focused on the specific needs of those customers and driving the business around meeting those needs in a profitable and competitive way. Let's go a little bit deeper into the specifics and midterm outlook." --- (F, conference, 2024/06/11)

"These comments are based on our predictions and expectations as of today. Actual events and results could differ materially due to a number of risks and uncertainties, including those mentioned in our most recent filings with the SEC." --- (TSLA, earning call, 2024/Q1)

"Our forward-looking statements speak only as of the date of their initial issuance, and we do not undertake any obligation to update or revise publicly any forward-looking statement, whether as a result of new information, future events, or otherwise." --- (F, sec filing, 2024/Q2)

"Such statements are predictions based on current expectations. Actual events or results could materially differ due to a number of risks and uncertainties, including those disclosed in our most recent 10 ks or 10 q as filed with the SEC." --- (TSLA, event transcript, 2024/06/13)

See also