Long-Term Rentals: A Growth Frontier for Airbnb
September 23, 2024
Note: We reveal investment insights through the quotes of top business leaders.
Key Takeaways
- Airbnb is strategically shifting focus to long-term rentals, recognizing significant growth potential in underpenetrated markets like APAC and Germany.
- Economic factors such as rising lease income and stable interest rates are creating a favorable environment for long-term rental demand.
- The competitive landscape is intensifying, necessitating differentiated strategies to maintain market position against rivals like Vrbo.
- Technological advancements, particularly in cloud services, are enhancing Airbnb's agility and ability to adapt to market demands in long-term rentals.
Current trends in long-term rental market
Current trends in the long-term rental market show a shift towards short-term rentals growing faster, prompting Airbnb to expand its focus beyond short-term offerings. The company sees significant growth opportunities in underpenetrated markets, particularly in APAC and Germany, where tailored strategies could enhance long-term rental growth.
"And then in terms of shorter trips, the average from playing has gone down, but that is really a function of the mix shift between short-term rentals growing more quickly than long-term rentals." --- (ABNB, earning call, 2024/Q2)
"But we're ready to go beyond short term rentals. So, the new Airbnb, to answer your question Ron, will be about a lot more than short-term rentals." --- (ABNB, earning call, 2024/Q2)
"And I think while APAC lagging has been a bit of a disappointment over the last couple of years, On the upside, it's a huge opportunity for us in terms of future year growth and gaining penetration in that market that remains relatively small for us." --- (ABNB, conference, 2024/05/30)
"And I can talk specifically about Germany, but I think more broadly the conclusion is that there are different market nuances that we haven't always taken into account with either marketing or with our product localization, which presents opportunities for us to hold down in specific markets to drive differential growth beyond the level that we have achieved to date." --- (ABNB, conference, 2024/05/30)
"And I think over the last four years has been a broadening awareness of the variety of markets that Airbnb is available that hotels simply don't exist and we continue to see great demand for those markets." --- (ABNB, earning call, 2024/Q2)
Economic factors influencing long-term rentals
Economic factors influencing long-term rentals include rising lease income driven by higher occupancy and fixed lease considerations, as noted by Simon Property Group. Additionally, interest rate stability and inflation projections from T. Rowe Price suggest a favorable environment for rental demand, while Airbnb's investment in growth initiatives indicates a strategic response to these economic conditions.
"Three months ended June 30, 2024 vs. Three months ended June 30, 2023 Lease income increased $60.8 million, due to an increase in fixed lease income of $50.2 million primarily due to an increase in fixed minimum lease consideration and higher occupancy and an increase in variable lease income based on tenant sales of $10.6 million." --- (SPG, sec filing, 2024/Q2)
"The last minute bookings are incredibly strong. So they are, I would say much higher in growth rates than what we are guiding to in terms of the average." --- (ABNB, earning call, 2024/Q2)
"Although the central bank kept short-term interest rates steady throughout the quarter, policymakers in March maintained their December 2023 projections for three quarter-point interest rate cuts by the end of 2024 despite recent upticks in inflation readings." --- (TROW, sec filing, 2024/Q1)
"So they're doing some better leasing at their better assets and that's really coming through the average rents for that period of time." --- (SPG, earning call, 2024/Q2)
"We do need to at the margin build some of our teams that are driving this growth and so that will be in a gradual investment modestly above the headcount growth that we've been targeting over the last couple of years but we think it will help long Payback should I should say high payback in terms of driving acceleration across a variety of initiatives." --- (ABNB, earning call, 2024/Q2)
Airbnb's business model and growth strategies
Airbnb's growth strategies focus on increasing capacity in cities, enhancing the quality of stays, and providing tools for professional hosts. The company emphasizes continuous improvement and diversity in its business model, positioning itself to adapt and thrive in the long-term rental market.
"But I think this is the strategy the only Airbnb can do. Because we basically increase excess capacity in cities all over the world to allow them to temporary as well." --- (ABNB, earning call, 2024/Q2)
"As we grow, we're also taking action to rapidly improve the quality of stays on Airbnb." --- (ABNB, earning call, 2024/Q1)
"app in particular markets where they're dominated by professional nodes. And our focus with that segment is to ensure are we providing them the right tools so that they can maximize their business on Airbnb?" --- (ABNB, conference, 2024/05/30)
"The first point is Airbnb is one of the most diverse businesses in the world." --- (ABNB, earning call, 2024/Q2)
"Now we've made tremendous progress and we'll never stop improving Airbnb. We're going to continue this commitment." --- (ABNB, earning call, 2024/Q2)
Competitive landscape in long-term rentals
The competitive landscape for long-term rentals is intensifying, with companies like Expedia Group highlighting the need for defensible strategies amidst growing competition from platforms like Vrbo. This suggests a dynamic environment where differentiation and strategic positioning are crucial for success.
"Peter, maybe can we come back to Vrbo for a minute and just how do you think about that asset compared to where the competitive landscape is across travel and shared accommodation specifically?" --- (EXPE, earning call, 2024/Q1)
"And so that's sort of the competitive landscape. On your question of what's defensible, I sort of think of it as it's a combination of a lot of things, right?" --- (EXPE, conference, 2024/08/29)
Impact of technology on long-term rentals
Technology is significantly shaping long-term rentals, with cloud services enhancing agility and infrastructure flexibility. Companies like Microsoft and Amazon emphasize the importance of scalable technology solutions, enabling platforms like Airbnb to adapt quickly to market demands and optimize their long-term rental offerings.
"The move to AWS is part of Choice Hotels' long-term technology roadmap and adoption of AI, and involves decommissioning more than 3,700 servers, retiring over 300 applications, and migrating more than 250 applications." --- (AMZN, press release, 2024/04/30)
"The underlying technology is evolving rapidly. And I see it as a long term journey for everyone across the field." --- (GOOG, event transcript, 2024/06/07)
"You're seeing half of this go toward long-term builds that Satya mentioned, the pace at which we fill those builds with CPUs or GPUs will be demand-driven." --- (MSFT, earning call, 2024/Q2)
"And so we're really helping customers understand how they can move more quickly, how they can get their workloads in the cloud because the agility you gain, the ability to adopt new technologies much more quickly and take advantage of all the new technologies out there is so much easier when you're running in the cloud than if you're having to buy your own gear and run it in your own data centers and run that way." --- (AMZN, conference, 2024/09/09)
"Being able to maybe share a little more about that when we talked about roughly half of FY2024's total capital expense as well as half of Q4's expense, it's really on land and build and finance leases, and those things really will be monetized over 15 years and beyond. And they're incredibly flexible because we've built a consistent architecture first with the Commercial Cloud and second with the Azure stack for AI, regardless of whether the demand is at the platform layer or at the app layer or through third parties and partners or, frankly, our first-party SaaS, it uses the same infrastructure." --- (MSFT, earning call, 2024/Q2)