Investment Strategies Amid Consumer Weakness
July 26, 2024
Note: We reveal investment insights through the quotes of top business leaders.
Key Takeaways
- Retail and consumer goods sectors are adapting well, with companies like Walmart and Coca-Cola showing resilience through strategic investments and dynamic portfolio management.
- Defensive strategies, including cost reduction and brand strength focus, are being employed by companies like Kimberly-Clark and Procter & Gamble to ensure stability amid consumer weakness.
- Macroeconomic indicators such as interest rates and inflation significantly influence investment strategies, impacting credit losses and industry performance.
- Alternative investments are gaining traction for stability, with firms like Blackstone and Northern Trust emphasizing their strategic importance.
- Consumer sentiment plays a crucial role in shaping investment strategies, with companies like Starbucks and McDonald's noting cautious consumer behavior and macroeconomic challenges.
Sector Performance Amid Consumer Weakness
Retail and consumer goods sectors are adapting well amid consumer weakness. Walmart reports strong performance despite consistent consumer economic conditions. PepsiCo and Procter & Gamble focus on strategic investments to navigate volatile dynamics. Hedge funds are increasingly investing in commodities, indicating sector resilience. Coca-Cola dynamically manages its portfolio to capitalize on stronger opportunities.
"And while it might be a little much to expect every quarter to be this good, we feel really good about the performance and it demonstrates how this business can perform when we're firing on all cylinders. Consumer economic conditions have been relatively consistent" --- (WMT, earning call, 2025/Q1)
"What are you seeing specifically with the middle and high-end consumer? Is the weakness also being seen among that cohort as well?" --- (PEP, earning call, 2024/Q2)
"According to U.S. investment bank %GoldmanSachs (NYSE:GS), hedge funds are buying stocks related to commodities at their fastest pace in five months amid rising prices for everything from %Gold to coffee beans." --- (Goldman Sachs, press release, 2024/07/08)
"While we expect volatile consumer and macro dynamics to continue, we are confident the best path forward is to double down on this strategy, remain fully invested to drive irresistible superiority across every part of our portfolio and stay focused on delivering balanced top" --- (Procter & Gamble, earning call, 2024/Q3)
"Relevance is another critical component to achieving our growth ambitions and to achieve this our total beverage portfolio must be dynamic, which means we move on from brands that don't show the potential to scale, freeing up resources to invest in stronger opportunities." --- (KO, event transcript, 2024/05/01)
Defensive Investment Strategies
Companies like Kimberly-Clark, Procter & Gamble, Clorox, PepsiCo, and Coca-Cola are employing defensive strategies such as cost reduction, strategic reinvestment, maintaining affordability, and focusing on brand strength to ensure stability, profitability, and long-term shareholder value amid consumer weakness.
"And as we do this, we expect to enhance our competitive advantage and drive greater returns on investment by improving speed to market on a global basis for future product and commercial initiatives reducing product costs while delivering superiority by leveraging our global technical capability enhancing the strategic nature of our customer relationships around the world, increasing our ability to realize our brand's full potential and generating approximately $200,000,000 in SG and A savings in the next few years to invest back into the business and support meaningful margin leverage as we drive volume mix led organic sales growth." --- (KMB, conference, 2024/06/04)
"the best path forward is to double down on this strategy, remain fully invested to drive irresistible superiority across every part of our portfolio and stay focused on delivering balanced top and bottom line growth and value creation for our shareowners. With that, we'll be happy to take your questions." --- (PG, earning call, 2024/Q3)
"I'm confident we have the right investments and plans to deliver against our strategic and financial objectives and enhance long-term shareholder value. With that, Kevin and I will take your questions." --- (CLX, earning call, 2024/Q3)
"We look at that very carefully. Now why are our margins expanding internationally because as we gain scale and obviously, that our fixed cost leverage is much better, and that's how we're getting to more profitable businesses in international markets, especially the large markets, whilst we keep affordability at the center of our strategy because that's long-term, including other things that we do, obviously, with availability and with innovation." --- (PEP, earning call, 2024/Q1)
"We're working closely with local partners to manage these challenging dynamics and we're committed to investing behind the strength of our brands for the long term." --- (KO, earning call, 2024/Q1)
Role of Macroeconomic Indicators
Macroeconomic indicators such as interest rates, inflation, and geopolitical tensions significantly influence investment strategies. Financial institutions like Goldman Sachs, Bank of America, Morgan Stanley, Citigroup, and Wells Fargo highlight how these factors impact credit losses, industry performance, client preferences, and overall economic uncertainty, shaping their strategic decisions.
"To estimate the potential impact of an adverse macroeconomic environment on our allowance for credit losses, we, among other things, compared the expected credit losses under the weighted average forecast used in the calculation of allowance for credit losses as of March 2024 (which was weighted towards the baseline and adverse economic scenarios) to the expected credit losses under a 100% weighted adverse economic scenario." --- (GS, sec filing, 2024/Q1)
"Various macroeconomic challenges, including geopolitical tensions, inflationary pressures and elevated interest rates, have led to uncertainty in the U.S. and global economies and have adversely impacted, and may continue to adversely impact, a number of industries." --- (BAC, sec filing, 2024/Q1)
"The level and pace of interest rate changes and other macroeconomic factors continued to impact client preferences for cash allocation to higher-yielding products and the pace of reallocation of client balances, resulting in changes in the deposit mix and associated interest expense, as well as client demand for loans." --- (MS, sec filing, 2024/Q1)
"Banking and wealth, however, were negatively impacted by macro uncertainty, which led to an NIR decline that you see at the bottom of the slide. But one of the key takeaways on this slide is that despite the challenging macroeconomic environment, we were still able to deliver revenue growth." --- (C, event transcript, 2024/06/18)
"I think at this point, what we're seeing most is related to the overall sort of macroeconomic environment we're in with such high rates and people having some uncertainty just generally around where things go from here." --- (WFC, earning call, 2024/Q1)
Alternative Investments for Stability
Blackstone and Northern Trust emphasize the strategic importance of alternative investments for stability, leveraging real-time data and risk-adjusted performance. State Street highlights significant allocations by asset owners, while Blackstone notes the shift of liquid portfolios to private markets. Northern Trust also questions the role of alternatives in retirement plans.
"This should be very positive for Blackstone's asset values and provide the foundation for a significant realization cycle over time. As the largest alternatives firm in the world, with nearly $1.1 trillion of AUM, the real-time data collected across our global portfolio provides insights that help us decide in which areas to concentrate our investments." --- (BX, earning call, 2024/Q2)
"Investment Management solutions span active and index based solutions across equity, fixed income, cash management, multi asset and alternative assets. Our asset management strategy is focused on the specific client segments and solutions where we have a long term track record of delivering risk adjusted investment outperformance and can successfully compete and win." --- (NTRS, event transcript, 2024/04/16)
"So we're serving those. And then there are asset owners, right, who in a way have always been the leaders of alternatives with 35%, 40% of their investments in that category." --- (STT, conference, 2024/05/31)
"a portion of their liquid IG portfolios to private markets. Alternatives have taken meaningful share of public equity portfolios over the past 30 years but little on the fixed income side." --- (BX, earning call, 2024/Q1)
"Alternative investments are becoming increasingly popular, but do they have a place in defined contribution retirement plans?" --- (NTRS, Twitter, 2024/06/20)
Impact of Consumer Sentiment on Investments
Consumer sentiment significantly impacts investment strategies, with companies like Starbucks and McDonald's noting cautious consumer behavior and macroeconomic challenges. Lowe's and Home Depot highlight weak DIY consumer sentiment and low-end consumer weakness, while Target emphasizes a long-term investment approach focused on consumer satisfaction.
"in a number of key markets, we continue to feel the impact of a more cautious consumer, particularly with our more occasional customer and a deteriorating economic outlook has weighed on customer traffic and impact felt broadly across the industry." --- (SBUX, earning call, 2024/Q2)
"The broader impact of acts of war and related sanctions, including on macroeconomic conditions, geopolitical tensions, consumer demand and the ability of us and our franchisees to operate in certain geographic areas, may also have an adverse impact on our business and financial results." --- (MCD, sec filing, 2024/Q1)
"And the sentiment for the DIY consumer remains a bit weak, influenced by things like persistent inflation." --- (LOW, conference, 2024/06/26)
"As Brian highlighted earlier, we take a long-term approach when making investments in our business with a focus on delighting consumers and our guests both today and in the years ahead." --- (TGT, earning call, 2025/Q1)
"If you look across different companies with the consumer, there's varying feedback on green shoots and some COVID winning categories, low end consumer weakness, shopping around occasions." --- (HD, conference, 2024/04/04)
Future Outlook and Evolving Strategies
Tesla focuses on cost reduction and production innovation to maintain competitiveness and drive growth. Google remains cautious about achieving its strategic goals. Meta's long-term metaverse initiative depends on profits from other areas. Nvidia's revenue growth is driven by data center compute. Apple emphasizes innovation and the enduring importance of its products.
"We will continue to adjust accordingly to such developments, and we believe our ongoing cost reduction, including improved production innovation and efficiency at our newest factories and lower logistics costs, and focus on operating leverage will continue to benefit us in relation to our competitors, while our new products will help enable future growth." --- (TSLA, sec filing, 2024/Q1)
"Although we believe that our plans, intentions, expectations, strategies and prospects as reflected in or suggested by those forward-looking statements are reasonable, we can give no assurance that the plans, intentions, expectations or strategies will be attained or achieved." --- (GOOG, press release, 2024/05/02)
"We expect this will be a complex, evolving, and long-term initiative, and our ability to support our metaverse efforts is dependent on generating sufficient profits from other areas of our business." --- (META, sec filing, 2024/Q1)
"Recent Developments, Future Objectives and Challenges Demand and Supply, Product Transitions, and New Products and Business Models Our overall revenue, driven by data center compute, continued to grow through the first quarter of fiscal year 2025." --- (NVDA, sec filing, 2025/Q1)
"I couldn't be more excited for the future we have ahead of us, driven by the imagination and innovation of our teams and the enduring importance of our products and services in people's lives. With that, I'll turn it over to Luca." --- (AAPL, earning call, 2024/Q2)