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International Sales: Impact on Global Market Predictions

July 31, 2024

Note: We reveal investment insights through the quotes of top business leaders.

Key Takeaways

  • International sales are influenced by currency fluctuations, with companies like JNJ and Google noting significant impacts on their financial results.
  • Regional market performance varies, with companies like McDonald's and Starbucks facing challenges, while PepsiCo and Visa see strong results in specific regions.
  • Currency exchange rates have a notable effect on financial operations, as highlighted by PayPal, Goldman Sachs, and American Express.
  • Technological advancements are critical for maintaining competitiveness in international sales, with companies like Google, Salesforce, and Nvidia investing heavily in innovation.
  • Future growth predictions remain strong for companies like Apple, Netflix, Microsoft, and Tesla, despite acknowledging potential macroeconomic challenges and supply constraints.

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International sales trends show mixed results: JNJ experienced a slight decline due to currency impacts despite operational growth, while Amazon saw an 11% increase. Procter & Gamble and Google highlight potential negative impacts from economic conditions and currency fluctuations. Apple is focusing on emerging markets for future growth.

"Sales by international companies were $19.6 billion, a decrease of 1.7%, including an operational increase of 2.4%, offset by a negative currency impact of 4.1% as compared to the fiscal six months sales of 2023." --- (JNJ, sec filing, 2024/Q2)

"More broadly, there could be additional negative impacts to our net sales, earnings and cash flows should the situation escalate beyond its current scope, including, among other potential impacts, economic recessions in certain neighboring countries or globally due to inflationary pressures and supply chain cost increases or the geographic proximity of the war relative to the rest of Europe." --- (PG, sec filing, 2024/Q3)

"International segment sales grew to $131,000,000,000 up 11% year over year." --- (AMZN, event transcript, 2024/05/22)

"So is Apple approaching a point where all of those other emerging markets in aggregate might crossover to become larger than your current $70 billion Greater China segments, and maybe investors could look at that for driving growth for the wider business?" --- (AAPL, earning call, 2024/Q2)

"Use of Non-GAAP Constant Currency Information International revenues, which represent a significant portion of our revenues, are generally transacted in multiple currencies and therefore are affected by fluctuations in foreign currency exchange rates." --- (GOOG, sec filing, 2024/Q1)

Regional Market Performance

Despite industry pressures, McDonald's faced challenges in the US and international markets, particularly in France. Coca-Cola maintained local relevance globally, while PepsiCo saw strong performance in Latin America. Starbucks experienced headwinds in key markets, and Visa noted strong travel volumes and e-commerce cross-border business, except in Asia.

"Even with strong execution against our Accelerating the Arches growth drivers, performance this quarter reflects a pressured industry landscape in the US as well as across many of our largest international markets. Our international operated market comps were negative, reflective of this broad-based pressure where customers continue to be more intentional with the dollars they spend and performance in France." --- (MCD, earning call, 2024/Q2)

"We've benefited from global scale while maintaining local relevance by tying our brands to regional meals occasions." --- (KO, earning call, 2024/Q1)

"We'll see plus and minuses between the different countries. But as a region, LatAm continues to be a high performing region for us, where we keep developing the categories and we keep expanding our margins and building scale businesses not only in Mexico and Brazil, but across multiple markets." --- (PEP, earning call, 2024/Q2)

"In addition to the second quarter performance, our exit rates of both revenue and comp growth across our key markets reflect continued headwinds." --- (SBUX, earning call, 2024/Q2)

"And so that unpacking travel a bit, we've seen most of our travel volume expectations play out actually as we planned at the beginning of the year, which continues to be strong and healthy in most regions LAC, Europe, CEMEA and all the ones that I talked about on the call, with Asia being the exception to that, which again continues to improve with the pace of recovery being slower than expected, offset again by strength in the e-commerce cross-border business, which is performing better than we expected. So we expect these trends to continue into the second half and thus, we've" --- (V, earning call, 2024/Q2)

Currency Exchange Effects

Currency exchange rates have significantly impacted international financial operations, with PayPal reporting a $94 million negative effect on cash equivalents. Goldman Sachs and American Express highlight how these fluctuations influence net revenues and cross-currency spending, while Morgan Stanley and Citigroup emphasize the broader economic implications on non-U.S. dollar funds and global payouts.

"Effect of exchange rate changes on cash, cash equivalents, and restricted cash Foreign currency exchange rates for the three months ended March 31, 2024 and 2023 had a negative impact of $94 million and $4 million, respectively, on cash, cash equivalents, and restricted cash." --- (PYPL, sec filing, 2024/Q1)

"The amount and composition of our net revenues vary over time as these drivers are impacted by multiple interrelated factors affecting economic and market conditions, including volatility and liquidity in the market, changes in interest rates, currency exchange rates, credit spreads, equity prices and commodity prices, investor confidence, and other macroeconomic concerns and uncertainties." --- (GS, sec filing, 2024/Q1)

"Both the three and six month periods reflect increases in foreign exchange related revenues associated with Card Member cross-currency spending, offset for the three month period by a decrease in delinquency fees and for the six month period by a benefit in the prior year related to a portion of the revenue allocated to a joint venture partner as described in Business development expense below." --- (AXP, sec filing, 2024/Q2)

"It also includes fund dividends that the client has not reinvested. Foreign currency impact reflects foreign currency changes for non-U.S. dollar dominated funds." --- (MS, sec filing, 2024/Q1)

"from when they actually receive an order to then realizing the cash. Then as you heard from Steven, they leverage our best in class liquidity management tools to get visibility to and then manage this cash.And finally, our global payout capabilities finish the cycle from invoicing to payment across both domestic and cross border payouts with embedded effects." --- (C, Investor Day, 2024/06/18)

Technological Advancements in International Sales

Technological advancements are crucial for businesses and governments to stay competitive, as emphasized by Google. Salesforce plans to invest in international markets to drive growth, while Nvidia leverages AI solutions in the UAE. Microsoft and Adobe highlight recent innovations shaping the industry's future and improving efficiency.

"The people on this call know that if a technological advancement is not the focus of every business and government, they will be left behind." --- (GOOG, earning call, 2024/Q2)

"But if you look at the total revenue by region, we have room to go faster in international markets and we'll make those decisions from an investment perspective to ensure that we've got enough capacity in those markets to go drive the growth from an international perspective." --- (CRM, conference, 2024/06/06)

"DIGIASIA will base operations for its AI initiatives out of the Dubai International Financial Center ("DIFC") in the UAE leveraging on the UAE and the DIFC's global leadership in the advancement of advanced AI solutions." --- (NVDA, press release, 2024/06/24)

"Judson Althoff highlights recent advancements that are shaping the future of industry: https://t.co/zz3M9X05nB" --- (MSFT, twitter, 2024/04/10)

"Recent advancements include contextual search in Adobe Experience Manager assets, which enables users to find the right asset and variation in their growing digital libraries." --- (ADBE, earning call, 2024/Q2)

Strategies to Boost International Sales

Strong international sales are driven by robust eCommerce, food, and consumables (WMT), expanding fulfillment networks (AMZN), strategic partnerships (COST), and leveraging scale for cost efficiency (LOW).

"The increase was primarily due to positive comparable sales in each of our international markets driven by strong sales in food and consumables as well as strength in eCommerce." --- (WMT, sec filing, 2025/Q1)

"We seek to expand our fulfillment network to accommodate a greater selection and in-stock inventory levels and to meet anticipated shipment volumes from sales of our own products as well as sales by third parties for which we provide the fulfillment services. We regularly evaluate our facility requirements." --- (AMZN, sec filing, 2024/Q1)

"Uber also allowed us to expand our international footprint too. So we're going to be out in Japan, Korea, Taiwan, UK and that we'll be expanding and where we don't have grocery delivery now." --- (COST, earning call, 2024/Q3)

"Driving sales now. We're making some of that investment in price, and there's going to be a bit of a lag defect as the new cost turn through inventory here over the next 3 quarters and then also continuing to benefit from lower transportation costs as we leverage our scale to drive rates with our carriers." --- (LOW, earning call, 2025/Q1)

"The increase was primarily due to strong positive comparable sales in our U.S. segments and international markets driven by growth in transactions, including strong sales in grocery as well as strength in eCommerce." --- (WMT, sec filing, 2025/Q1)

Future Outlook and Predictions

Apple, Netflix, Microsoft, and Tesla all project strong future growth despite potential macroeconomic challenges and supply constraints. They emphasize building durable revenue foundations and leveraging scaling strategies to predict performance, while acknowledging risks and uncertainties that could impact actual results.

"After that, we'll open the call to questions from analysts. Please note that some of the information you'll hear during our discussion today will consist of forward-looking statements, including, without limitation, those regarding revenue, gross margin, operating expenses, other income and expense, taxes, capital allocation and future business outlook, including the potential impact of macroeconomic conditions on the company's business and results of operations." --- (AAPL, earning call, 2024/Q2)

"But again, the key there is that this is all we're kind of managing this business transition in a way that's really healthy for overall revenue growth as you see with 15% reported revenue growth in the quarter, strong outlook for the year and we're building into a much more kind of durable and healthy foundation for revenue growth going forward across a larger base of paid members and a really kind of strong and scaled highly engaged audience to build into our advertising over time and a strong paid sharing solution and also to kind of penetrate into those households." --- (NFLX, earning call, 2024/Q1)

"have a bit more supply constraints, but it's nothing material. And I would say it has no impact in future forecast." --- (MSFT, conference, 2024/05/21)

"So a combination of model size scaling, data scaling, training compute scaling and the architecture scaling, we can basically extract like, okay, with the continue scaling based on this – at this ratio, we can sort of predict future performance." --- (TSLA, earning call, 2024/Q1)

"Such statements are predictions based on current expectations. Actual events or results could materially differ due to a number of risks and uncertainties, including those disclosed in our most recent 10 ks or 10 q as filed with the SEC." --- (TSLA, event transcript, 2024/06/13)

See also