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Dividend Policies in the Consumer Staples Sector: Future Outlook

August 3, 2024

Note: We reveal investment insights through the quotes of top business leaders.

Key Takeaways

  • Consumer staples companies are committed to consistent dividend growth, with many achieving consecutive years of double-digit increases.
  • Economic and geopolitical risks pose challenges, but improving conditions like rising incomes and softening inflation offer a positive outlook for dividend stability.
  • Companies balance investments in growth with returning capital to shareholders, ensuring sustainable dividends through free cash flow and operational cash generation.
  • Regulatory and tax changes significantly impact dividend policies, requiring companies to adapt their financial strategies.
  • Technological and market innovations drive long-term growth and competitive advantage, potentially influencing future dividend policies.

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Consumer staples companies like Coca-Cola, General Mills, Kimberly-Clark, Mondelez International, and Colgate-Palmolive have consistently prioritized dividend growth. Recent trends show continued dividend increases, with some companies achieving consecutive years of double-digit growth, reflecting a strong commitment to returning value to shareholders.

"Our current capital allocation priorities are as follows: investing wisely to support our business operations, continuing to grow our dividend payment, enhancing our beverage portfolio and capabilities through consumer-centric acquisitions, and using excess cash to repurchase shares over time." --- (KO, sec filing, 2024/Q2)

"Average diluted shares outstanding decreased 4 percent to 580 million. Dividend Increase The General Mills board of directors declared a quarterly dividend of $0.60 per share, payable August 1, 2024, to shareholders of record July 10, 2024." --- (GIS, press release, 2024/06/26)

"As a result, we're confident in our ability to continue growing our dividend and repurchase shares with an aspiration to deliver consistent double digit total shareholder returns in the coming years." --- (KMB, conference, 2024/06/04)

"We also announced today that we are raising our dividend by 11%, marking nine consecutive years with a double-digit dividend increase.Before moving to our outlook, let me make a few comments relative to cocoa on Slide 20." --- (MDLZ, earning call, 2024/Q2)

"We’re investing in advertising, return to shareholders - we had a dividend increase and you saw our share buyback in the quarter, and then M&A where we look at options to improve our overall portfolio." --- (CL, earning call, 2024/Q1)

Economic Conditions Impacting Dividend Policies

Economic and geopolitical risks, including unstable conditions, conflicts, and natural disasters, are impacting dividend policies in the consumer staples sector. However, improving economic conditions, such as rising incomes and softening inflation, are providing some positive outlooks for dividend stability and growth.

"We are also exposed to market risks from operating in challenging environments including unstable economic, political and social conditions, civil unrest, military conflicts, natural disasters, debt and credit issues and currency controls or fluctuations." --- (PG, sec filing, 2024/Q3)

"In addition, volatile economic, political, social and geopolitical conditions, civil unrest and wars and other military conflicts, acts of terrorism and natural disasters and other catastrophic events in certain markets in which our products are made, manufactured, distributed or sold, including in Argentina, Brazil, China, Mexico, the Middle East, Pakistan, Russia, Turkey and Ukraine, continue to result in challenging operating environments and have resulted in and could continue to result in changes in how we operate in certain of these markets." --- (PEP, sec filing, 2024/Q1)

"They see their incomes rise, the inflation is softening, they see quite stable employment, particularly in the UK is important for us in Europe and there the confidence which was relatively low last year is rising because they feel that their broader economy is doing better and they feel better about their personal finances." --- (MDLZ, earning call, 2024/Q2)

"CRITICAL ACCOUNTING POLICIES AND ESTIMATES Recoverability of Equity Method Investments and Indefinite-Lived Intangible Assets Our Company faces many uncertainties and risks related to various economic, political and regulatory environments in the countries and territories in which we operate, particularly in developing and emerging markets." --- (KO, sec filing, 2024/Q2)

"epidemics, pandemics or similar widespread public health concerns; (18) the ability to manage the uncertainties, sanctions and economic effects from the war between Russia and Ukraine; and (19) the ability to successfully achieve our ambition of reducing our greenhouse gas emissions and delivering progress towards our environmental sustainability priorities." --- (PG, sec filing, 2024/Q3)

Company-Specific Dividend Strategies

Colgate-Palmolive, Mondelez International, Kimberly-Clark, and Coca-Cola emphasize using free cash flow and operational cash generation to support dividend payments. They balance investments in business growth with returning capital to shareholders through dividends and share repurchases, ensuring sustainable and potentially increasing dividends.

"As management uses free cash flow before dividends to evaluate the Company's ability to satisfy current and future obligations, pay dividends, fund future business opportunities and repurchase stock, the Company believes that it provides useful information to investors." --- (CL, press release, 2024/04/26)

"These unfavorable items were partially offset by a favorable year-over-year change in mark-to-market impacts from currency and commodity derivatives, an increase in Adjusted EPS, lower divestiture-related costs, lower acquisition integration costs and contingent consideration adjustments and lower equity method investee items. Adjusted EPS was $0.95, up 16.3 percent on a constant currency basis driven by strong operating gains, lower interest expense and fewer shares outstanding, partially offset by higher taxes. Capital Return: The company returned $1.1 billion to shareholders in cash dividends and share repurchases." --- (MDLZ, press release, 2024/04/30)

"We believe that our ability to generate cash from operations and our capacity to issue short-term and long-term debt are adequate to fund working capital, payments for our 2024 Transformation Initiative, capital spending, pension contributions, dividends and other needs for the foreseeable future." --- (KMB, sec filing, 2024/Q1)

"We will continue to invest in the business as appropriate, to support the dividend file." --- (KO, earning call, 2024/Q2)

"So I think the market seems very conducive to the type of strategy we have, which is really investing behind the businesses to drive balanced top line growth and then turning that into consistent compounded earnings per share growth and then top tier TSR." --- (CL, conference, 2024/06/11)

Regulatory and Tax Influences on Dividend Policies

Regulatory and tax changes are significantly impacting dividend policies in the consumer staples sector. Companies like Mondelez and Coca-Cola are adapting to evolving regulations and tax laws, which influence their financial strategies. Procter & Gamble highlights the unpredictability of tax measures, further complicating dividend policy decisions.

"We are also focused on evolving to meet expanding regulatory requirements and remain committed to transparency in sharing our progress." --- (MDLZ, press release, 2024/04/15)

"Based on enacted tax laws, as well as our current interpretation of recently issued regulations, the Company’s effective tax rate in 2024 is expected to be 19.0% before considering the potential impact of any significant operating and nonoperating items that may affect our effective tax rate." --- (KO, sec filing, 2024/Q1)

"Combined, these are an additional $0.10 to $0.12 headwind to core EPS. The Company is not able to reconcile its forward-looking non-GAAP cash flow and tax rate measures without unreasonable efforts given the unpredictability of the timing and amounts of discrete items, such as acquisitions, divestitures, or impairments, which could significantly impact GAAP results." --- (PG, press release, 2024/07/30)

"Initial impacts from enacted tax law changesThe company excludes initial impacts from enacted tax law changes from its non-GAAP financial measures as they do not reflect its ongoing tax obligations under the enacted tax law changes." --- (MDLZ, press release, 2024/07/30)

"While it is uncertain whether the United States will enact legislation to adopt Pillar Two, numerous countries have enacted legislation, or have indicated their intent to adopt legislation, to implement certain aspects of Pillar Two effective January 1, 2024, with general implementation of the remaining global minimum tax rules by January 1, 2025." --- (KO, sec filing, 2024/Q2)

Technological and Market Innovations Affecting Dividends

Technological and market innovations are driving significant changes in the consumer staples sector, with companies like Coca-Cola, Procter & Gamble, and Kimberly-Clark prioritizing bold innovations, constructive disruptions, and strong innovation pipelines. These efforts aim to enhance long-term growth and competitive advantage, potentially influencing future dividend policies.

"We're also refining our innovation process to prioritize bigger and bolder bets, and we're removing barriers to deliver a more holistic approach, shorten the time to launch and improve success rates. We know that innovations that grow in the second year have a much greater odds for multiyear success and deliver far greater impact." --- (KO, earning call, 2024/Q2)

"Next, constructive disruption of ourselves and our industry, a willingness to change, adapt and create new trends, technologies and capabilities that will shape the future of our industry and extend our competitive advantage." --- (PG, earning call, 2024/Q4)

"We have a full outlook for the year, and that's embedded there, and we're very encouraged by how the whole year started, but we have a lot of activities still coming our way, including a very strong innovation pipeline for which we're going to be putting back money into the business." --- (KMB, earning call, 2024/Q1)

"How has or will the emergence of AI technologies affect the industry over the next few years?" --- (GIS, conference, 2024/05/29)

"So I want to drill in a bit on innovation, but not just on product innovation, because you've also looked to drive bigger and smarter innovation across packaging, across marketing sorry, across equipment we find in the market." --- (KO, conference, 2024/06/06)

See also