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Can New Management at PayPal Turn the Tide? Strategic Moves Ahead

September 22, 2024

Note: We reveal investment insights through the quotes of top business leaders.

Key Takeaways

  • New management at PayPal is prioritizing stability and strategic growth, focusing on enhancing merchant solutions and profitability for 2024.
  • The company is actively engaging with both enterprise and small business merchants to leverage its two-sided network and value-added services.
  • PayPal's financial performance shows positive momentum with an 8% growth in transaction margin dollars, despite challenges in transaction revenue growth.
  • Customer engagement initiatives, such as the PayPal debit card, have doubled transaction activity and significantly increased revenue per account.
  • Strategic partnerships, like the expanded collaboration with Fiserv, are key to enhancing service offerings and driving future growth.

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New management's vision and strategic direction

New management at PayPal is focused on stabilizing the finance organization while pursuing strategic growth through enhanced merchant solutions and investments. Their priorities for 2024 include accelerating branded checkout growth, improving profitability, and leveraging data to create customer value, all aimed at strengthening their market position.

"And I feel like there's so many opportunities that are left ahead of you. But one of the things I wanted to start with as we kind of funnel this down is the finance organization is kind of the pillar of stability of the company that you're building out and how that ties into the vision, kind of the holistic new strategy that you're bringing to bear." --- (PYPL, conference, 2024/06/11)

"That’s changing now, and so to your question, we’re having great conversations with both enterprise and small business merchants around our end-to-end solutions, the value-added services that we can now bring to bear, really more strategic conversations, as you mentioned, around the two-sided network, both in unbranded, branded, and then even things like our new marketing and ad platform in the mix." --- (PYPL, earning call, 2024/Q1)

"Our team is now executing against a set of focused priorities. As a reminder, our most important priorities for 2024 are accelerating growth in our branded checkout business, improving overall profitability, including that of our high growth PSP services, unlocking the power of data to create more value for our customers, while tapping into new sources of revenue and margin and operating more efficiently.We are already demonstrating progress." --- (PYPL, event transcript, 2024/05/22)

"We are also actively evaluating and greenlighting new investments to accelerate future growth that support and strengthen our strategic priorities." --- (PYPL, earning call, 2024/Q1)

"Turning to our three customer groups, we continue to make steady progress on strengthening our strategic positioning and product portfolio." --- (PYPL, earning call, 2024/Q1)

Competitive landscape and positioning

PayPal operates in a highly competitive online payment landscape, facing challenges from various players. Despite this, the company emphasizes its focus on safety, security, and user experience as key strengths. Competitors like Mastercard and Visa also acknowledge the broad opportunities available, indicating a dynamic market environment.

"So I think we're well positioned in a very competitive market, and we're going to continue to try to keep that edge." --- (MA, earning call, 2024/Q2)

"But there's obviously been a lot of controversy and debate that has emerged over time around the competitive landscape in online checkout, branded buttons, other ways to pay online." --- (PYPL, conference, 2024/06/05)

"And although e-commerce payments are a highly competitive environment, we believe our capabilities and our focus on safety, security, reliability, and user experience position us very well." --- (V, earning call, 2024/Q1)

"And no one believes that we could actually build Cash App in that competitive environment." --- (SQ, conference, 2024/05/21)

"So you see a landscape that's broad and there's a lot more opportunity for us to go at any given point in time this year or over the next 5 years to go after payments that we don't have today." --- (MA, conference, 2024/05/20)

Financial performance and growth metrics

PayPal's financial performance shows mixed results under new management. While transaction margin dollars grew 8%, indicating positive momentum, transaction revenue growth lagged behind total payment volume due to product mix and foreign exchange impacts. Management remains optimistic about future growth investments and opportunities.

"As our transaction revenue is typically correlated with TPV growth and the number of payment transactions completed on our payments platform, management uses these metrics to gain insights into the scale and strength of our payments platform, the engagement level of our customers, and underlying activity and trends which may be indicators of current and future performance." --- (PYPL, sec filing, 2024/Q1)

"Transaction margin dollars grew 8%, representing our best performance on that metric since 2021." --- (PYPL, earning call, 2024/Q2)

"We're passing through the first half performance and increasing second half growth investments as we build confidence in initiatives across the company." --- (PYPL, earning call, 2024/Q2)

"We are encouraged by the progress to date but remain realistic that we still have a lot of work to do and a lot of opportunity to drive profitable growth ahead of us." --- (PYPL, earning call, 2024/Q1)

"Transaction revenues growth was lower than the growth in TPV in the three and six months ended June 30, 2024 compared to the same periods in the prior year due primarily to unfavorable changes in mix from core PayPal products and services and unfavorable impact from foreign exchange fees, partially offset by favorable impact from Braintree products and services." --- (PYPL, sec filing, 2024/Q2)

Customer engagement and investor sentiment

New management at PayPal is prioritizing customer engagement by enhancing consumer preference and increasing transaction frequency. The adoption of the PayPal debit card has shown significant results, doubling transaction activity and boosting revenue per account, which is crucial for improving investor sentiment.

"We really have focused on driving deeper engagement across our financial services and commerce products for our customers, and you see that evidenced by the strong growth of inflows per active, which grew, as I noted earlier, 10% year-over-year." --- (SQ, earning call, 2024/Q2)

"For consumers, we are focused on extending our leadership in consumer preference, increasing the share of checkout, and driving more frequent engagement from our consumers." --- (PYPL, earning call, 2024/Q2)

"This brings visibility and the utility of Afterpay into Cash App much more directly than we've done so far and drive engagement around Buy Now, Pay Later which, on its own, is growing nicely for us: 25% GMV growth, 32% gross profit growth in the first quarter on a year-over-year basis." --- (SQ, earning call, 2024/Q1)

"On average, a customer who adopts the PayPal debit card is more engaged, generating a 2x lift to transaction activity and a nearly 20% increase to average revenue per account compared to users who primarily use checkout." --- (PYPL, earning call, 2024/Q1)

"We're signing many large merchants. This past quarter, we added Google Play, which is a top merchant for Cash App Card, and we're finding that merchants value Cash App Pay because they can access all Cash App customers, our Cash App Pay actives are highly engaged and we offer competitive pricing." --- (SQ, earning call, 2024/Q2)

Technology and innovation initiatives

PayPal is prioritizing innovation as a foundational strategy for 2024, focusing on enhancing efficiency and market-driven innovations. The leadership emphasizes leveraging expertise in technology to drive transformative initiatives, positioning the company to adapt and thrive in the competitive fintech landscape.

"As a global leader in payments and financial technology, the company helps clients achieve best-in-class results through a commitment to innovation and excellence in areas including account processing and digital banking solutions; card issuer processing and network services; payments; e-commerce; merchant acquiring and processing; and the Clover® cloud-based point-of-sale and business management platform." --- (PYPL, press release, 2024/08/29)

"So we have to help educate regulatory bodies. We have to help bring new technologies to bear and always be 10 steps ahead of the adversaries that are always going to be there." --- (SQ, conference, 2024/05/21)

"Yes, for sure. And so, as you mentioned, we view 2024 as really a foundational year and foundational in the sense of really investing in innovation, really pushing into those harvesting efficiency, but leaning into an investing against places that will efficiency, but leaning into and investing against places that will help us put the foundation." --- (PYPL, conference, 2024/06/11)

"back innovations that would drive the needle for the business. And so I've really been focused on the innovation we put to market, but really focus on prioritization." --- (PYPL, conference, 2024/06/05)

""Enrique's deep expertise in consumer and enterprise technology has been invaluable to PayPal, and I know that his experience leading and transforming HP into an industry disruptor will continue to serve the Board and the company well in his new role as Board Chair," said Alex Chriss, President and CEO, PayPal." --- (PYPL, press release, 2024/07/24)

Strategic partnerships and collaborations

PayPal is focusing on strategic partnerships to enhance its service offerings, exemplified by its expanded collaboration with Fiserv. Other industry leaders like Mastercard and Visa also emphasize the importance of partnerships to drive growth and deliver win-win experiences for clients, showcasing a collective industry trend.

"are partnership based. And we're already seeing and we'll see it in the second quarter, to sum up the uplift from those efforts." --- (PYPL, conference, 2024/06/11)

"These examples, like many others, are true partnerships. Our teams are invested in making them a win-win experience, and we will continue to use our innovative product capabilities and differentiated service offerings and our solution-selling approach to abuse positive results for our customers and for Mastercard." --- (MA, earning call, 2024/Q1)

"As I've mentioned in the past, we feel great about our products, our value-added services, our new flows capabilities, our brand, and our people, all coming together to deepen and expand our partnerships with our clients around the world. As we think about Visa's growth, tap-to-pay and e-commerce." --- (V, earning call, 2024/Q2)

"SAN JOSE, Calif., Aug. 29, 2024 /PRNewswire/ -- PayPal Holdings, Inc. (NASDAQ:PYPL) today announced an expansion of its global strategic partnership with Fiserv, Inc. (NYSE:FI) which will streamline how merchant clients of Fiserv enable PayPal experiences for their customers." --- (PYPL, press release, 2024/08/29)

"In Europe, we've extended our partnership with Virgin Money to continue growing our small business portfolio, and our partnership with SAP Concur, which automatically integrates our corporate card data into Concur expense is yielding results." --- (MA, earning call, 2024/Q2)

Future outlook and challenges in fintech

The future outlook for fintech is shaped by strong partnerships and infrastructure development, as seen in Mastercard's initiatives in Africa. Visa's success in Europe with fintech collaborations highlights the evolving landscape, while innovations like Mastercard's Payment Passkey Service address security challenges, indicating a proactive approach to future opportunities.

"We have strong partners who we are working with to establish a strong infrastructure, fintechs, telcos and others, that will help to ensure Africa's people and businesses and governments benefit from an economic engine today and into the future." --- (MA, event transcript, 2024/06/18)

"On the client side, in Europe, we've been making great progress. I think I mentioned a couple in my prepared remarks, we've been -- we've been winning business and winning share with both fintechs as well as more traditional banks, merchants, and others, both in the payment side of things and in the account information side of things." --- (V, earning call, 2024/Q2)

"That's priceless. We're doing everything we can to meet both future opportunities and future challenges." --- (MA, event transcript, 2024/06/18)

"We've also had great success in Europe with Fintechs. And so most of the leading Fintechs have become Visa issuers." --- (V, conference, 2024/05/30)

"Payment passkeys speed up transactions using biometrics, enhancing security and convenience for consumers and businesses. During a keynote presentation at Global Fintech Fest in Mumbai, Mastercard announced the worldwide launch of its new Payment Passkey Service to make online shopping more secure and easier than ever." --- (MA, press release, 2024/08/29)

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