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Business Supplies Industry: Resilience Amid Economic Fluctuations

July 20, 2024

Note: We reveal investment insights through the quotes of top business leaders.

Key Takeaways

  • The business supplies industry faces significant challenges from high inflation, operational costs, and supply chain disruptions, yet companies like ODP and Walmart are adapting through strategic investments and cost-saving measures.
  • Weaker macroeconomic conditions and cautious business spending have led to decreased sales, prompting companies to focus on efficiency and customer satisfaction to maintain market presence.
  • Supply chain challenges, driven by global economic uncertainties and geopolitical conflicts, are impacting logistics and freight forwarding businesses, with companies enhancing supply chain efficiency to mitigate these issues.
  • Technological advancements are crucial, with investments in technology and process improvements helping companies like Walmart increase productivity, manage inventory, and reduce costs.
  • Customer demand is shifting towards companies that offer both physical stores and online fulfillment, prioritize price, selection, and convenience, and provide tools to manage spending effectively.

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Strong performance and market presence in supply chain operations, coupled with challenges like high inflation, operational costs, and supply chain disruptions, are shaping current market trends. Competitive pressures, shifting consumer demands, and declining sales in technology and larger ticket items further influence the business supplies industry.

"More on this in a few minutes. In our supply chain business, we continue to be encouraged by very strong performance, expanding market presence and continued traction with new third-party customers." --- (ODP, earning call, 2024/Q1)

"According to a recent survey of small-business decision-makers across the United States, the top three challenges small-business decision-makers say are keeping them up at night are high inflation (50%), high operations/labor costs (42%), and supply chain distribution (41%)." --- (AMZN, press release, 2024/05/01)

"Other Information ." We expect continued uncertainty in our business and the global economy due to inflationary trends, a challenging macro environment, geopolitical conditions, supply chain disruptions, volatility in employment trends and consumer confidence." --- (WMT, sec filing, 2025/Q1)

"Factors that could cause actual results to differ materially from those in the forward-looking statements include, among other things, highly competitive office products market and failure to differentiate the Company from other office supply resellers or respond to decline in general office supplies sales or to shifting consumer demands; competitive pressures on the Company's sales and pricing; the risk that the Company is unable to transform the business into a service-driven, B2B platform that such a strategy will not result in the benefits anticipated; the risk that" --- (ODP, press release, 2024/05/08)

"Contributing to the weaker top line was lower sales of technology products, a factor that many other companies are experiencing industry-wide as well as supplies and lower sales of larger ticket items in our furniture category, which all contributed to the softer top line." --- (ODP, earning call, 2024/Q1)

Impact of Economic Conditions on Business Supplies

Weaker macroeconomic conditions and cautious business spending have led to decreased sales in the business supplies industry. Companies like ODP and Walmart are adapting by focusing on cost-saving measures and strategic investments, despite constrained budgets and economic uncertainties impacting consumer and business confidence.

"The decrease in sales was related primarily to weaker macroeconomic conditions, more cautious business spending, and lower sales of technology products and supplies Total adjacency category sales, including cleaning and breakroom, furniture, technology, and copy and print, were 43% of total ODP Business Solutions' sales Continued strong pipeline and new customer additions Operating income was $30 million in the first quarter of 2024, down 23% compared to the same period last year on a reported basis." --- (ODP, press release, 2024/05/08)

"So whether the environment is inflationary or deflationary, whether customers have more money or less money, if we're doing a good job on the items and prices and the service we provide, saving them money with pickup and delivery, for example, we can continue to grow share." --- (WMT, earning call, 2025/Q1)

"In our B2B business, spending budgets among our enterprise customers continue to be constrained and the impacts of well-publicized reductions in force, along with continued delays in onboarding of recent customer wins, impacted top line results." --- (ODP, earning call, 2024/Q1)

"And the business mix is really helping. And so I feel like that all the work that's been done over a period of years has gotten us to this point where a few things have come together such that it is possible to invest in associates and raise wages." --- (WMT, event transcript, 2024/06/07)

"While our guidance assumes incremental improvement in the overall macroeconomic environment throughout 2024, we remain cautious on the state of the overall US economy, primarily workforce employment and the consumer, as well as international trade policies and agreements that could further impact the level of consumer and business confidence," Scaglione added." --- (ODP, press release, 2024/05/08)

Supply Chain Challenges in Business Supplies

Supply chain challenges in the business supplies industry are driven by soft demand, market overcapacity, global economic uncertainties, and geopolitical conflicts, impacting logistics and freight forwarding businesses. Companies like UPS and FedEx face increased expenses and uncertain growth, while Walmart and ODP focus on enhancing supply chain efficiency to mitigate these challenges.

"In Supply Chain Solutions, our freight forwarding businesses continued to be negatively impacted by soft demand and market overcapacity." --- (UPS, sec filing, 2024/Q1)

"The uncertainty of a slowing global economy, global inflation, geopolitical challenges including the ongoing conflicts between Russia and Ukraine and in the Middle East, and the effect these factors will have on the rate of growth of global trade, supply chains, fuel prices, and our business in particular, make any expectations for 2025 inherently less certain. See “Item 1A. Risk Factors” for more information." --- (FDX, sec filing, 2024/Q4)

"It significantly enhances supply chain efficiency, enabling Walmart to generate savings that can be directly passed onto customers through lower prices." --- (WMT, press release, 2024/04/30)

"through an integrated business-to-business (B2B) distribution platform and omnichannel presence, which includes world-class supply chain and distribution operations, dedicated sales professionals, a B2B digital procurement solution, online presence and a network of Office Depot and OfficeMax retail stores." --- (ODP, press release, 2024/04/08)

"We expect expenses in our other Supply Chain Solutions businesses will increase during the second half of 2024, as this is where we will report expenses related to the additional air cargo volume under our recently announced agreement with the USPS." --- (UPS, sec filing, 2024/Q1)

Technological Advancements in Business Supplies

Walmart's investments in technology and process improvements enhance productivity, manage inventory, and reduce costs. By leveraging data and intelligence, Walmart drives efficiencies and automation in inventory management, empowering associates and delighting customers.

"We invest in technology and process improvements to increase productivity, manage inventory, and reduce costs, and we operate with discipline by managing expenses and optimizing the efficiency of how we work." --- (WMT, sec filing, 2025/Q1)

"And so these are sort of the 3 major areas where we look at, delighting customers, empowering associates to be more efficient to be able to serve our customers better and then using the power of data and intelligence to actually intelligently drive efficiencies and automation throughout how we move merchandise, how we orchestrate the moment of inventory as well." --- (WMT, status update, 2024/06/07)

Customer Demand and Preferences in Business Supplies

Customers in the business supplies industry prefer companies that offer both physical stores and online fulfillment, prioritize price, selection, and convenience, and provide tools to manage spending. Enhanced e-commerce capabilities and fast shipping are also key factors driving customer demand.

"Now, business customers can set spend thresholds and make budget amounts visible to buyers to get ahead of overspending." --- (AMZN, press release, 2024/06/20)

"Customers are clearly showing a preference for those companies that have a strong brick and mortar footprint, but can also fulfill an order online." --- (WMT, conference, 2024/06/25)

"Increased unit sales were driven largely by our continued focus on price, selection, and convenience for our customers, including from our fast shipping offers." --- (AMZN, sec filing, 2024/Q1)

"So we're going to focus on selling more units to more customers, more of our customers more often to drive the business." --- (WMT, event transcript, 2024/06/07)

"We are we've really upped our game in terms of what we're doing in our e commerce offering and our ability to fulfill that as customers demand." --- (WMT, conference, 2024/06/25)

Competitive Landscape in Business Supplies

Amazon's survey of small-business decision-makers highlights the evolving purchasing patterns and challenges in the business supplies market, while Walmart acknowledges the importance of understanding the competitive environment. Both insights underscore the dynamic and competitive landscape in the business supplies industry.

"Survey methodology 450-500 small-business decision-makers in the U.S. were asked about their online purchasing patterns, the challenges and opportunities impacting purchasing processes, and the broader landscape for small businesses." --- (AMZN, press release, 2024/05/01)

"And then, I know everybody wants to hear about the competitive environment." --- (WMT, conference, 2024/06/25)

Companies in the business supplies industry are increasingly focusing on sustainability and regulatory compliance. CP Foods leverages SAP solutions to meet emissions regulations, while Amazon uses data for sustainable packaging and faces shareholder pressure to reduce plastic use. Walmart and Microsoft emphasize corporate financial sustainability and productivity through environmental practices.

""Using RISE with SAP and our sustainability solutions, CP Foods is getting ahead of forthcoming emissions regulation and future-proofing its business by using data to make more sustainable decisions."" --- (AAPL, press release, 2024/05/16)

"All that info helps the model predict the more sustainable packaging to use while still protecting the items." --- (AMZN, Twitter, 2024/04/22)

"operator: part of the National Center For Public Policy Research, proposal 10, which asks the board to create a board committee on corporate financial sustainability to oversee and review the impact of the company's policy positions, advocacy, partnerships and charitable giving on the company's financial sustainability." --- (WMT, event transcript, 2024/06/05)

"Sustainability isn’t limited to agriculture. 🌾 Discover four lessons from environmental sustainability that will reshape how you think about productivity at work. https://t.co/RTccm61fLC" --- (MSFT, Twitter, 2024/04/22)

"Our company is overdue on taking action on this important issue. Shareholders will benefit from this proposal by being able to clearly assess company policies and practices versus peers if Amazon agrees to report on its plastic footprint across company sectors and commits to goals to reduce the amount of plastic used for packaging globally. Please vote yes on this shareholder proposal number 11." --- (AMZN, event transcript, 2024/05/22)

See also