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Airline Industry and Economy: The Impact of IT Outages

July 23, 2024

Note: We reveal investment insights through the quotes of top business leaders.

Key Takeaways

  • IT outages significantly disrupt airline operations, necessitating investments in technical operations, decision-making tools, and IT enhancements to improve reliability and performance.
  • Customer satisfaction remains a priority for airlines, but IT outages can undermine trust and satisfaction despite accolades from organizations like J.D. Power.
  • Airlines are adapting strategies to mitigate disruptions, with American Airlines modifying its sales approach and Southwest Airlines focusing on maintaining reliable flight schedules.
  • Technological innovations and sustainability efforts are key focuses, with American Airlines investing in low-carbon fuels and United Airlines leveraging strategic partnerships for growth.

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Operational Impact on Airlines

IT outages significantly impact airline operations, affecting third-party service providers, airport services, and geopolitical factors (UAL). Investments in technical operations and reliability (JBLU), decision-making tools (LUV), and IT enhancements like app upgrades and Wi-Fi (DAL) are crucial for mitigating these disruptions and improving operational performance (UAL).

"on third-party service providers and the impact of any significant failure of these parties to perform as expected, or interruptions in our relationships with these providers or their provision of services; extended interruptions or disruptions in service at major airports where we operate and space, facility and infrastructure constraints at our hubs or other airports; geopolitical conflict, terrorist attacks or security events (including the suspension of our overflying in Russian airspace as a result of the Russia-Ukraine military conflict and interruptions of our flying to Tel Aviv as a result of the Israeli-Hamas military conflict, as well as" --- (UAL, sec filing, 2024/Q2)

"So there's been a significant amount of investment in terms of our technical operations and making sure that our techs have enough time with the aircraft to build reliability." --- (JBLU, conference, 2024/05/15)

"And it's another tool we can use to support employees with additional information for decision-making, improve the onboard experience for customers and reduce operational risk." --- (LUV, earning call, 2024/Q1)

"Exciting customer-facing enhancements are on the near horizon, including the opening of new Delta One lounges in JFK, Los Angeles, and Boston, the continued introduction of modern and fuel-efficient aircraft, new premium cabin service offerings, upgrades to the Fly Delta app, and the international expansion of fast free Wi-Fi across our fleet." --- (DAL, earning call, 2024/Q1)

"Brett Hart: Thank you, Scott, and good morning. This quarter, we continued to achieve record operational performance, delivering the best on-time performance, completion factor and seat cancellation rate for a second quarter since the pandemic, while flying the most passengers in the quarter ever in our history, over 44 million." --- (UAL, earning call, 2024/Q2)

Customer Satisfaction and Trust

Airlines like American, Delta, and Southwest emphasize customer satisfaction as a priority, with recognitions from J.D. Power highlighting their efforts. However, these accolades do not directly address the impact of IT outages on customer trust and satisfaction.

"Through ongoing engagement across the company and with a broad range of external stakeholders, American has identified four priority sustainability issues discussed in detail in the report: safety; support for team members; customer satisfaction and operational performance; and climate change and fuel efficiency." --- (AAL, press release, 2024/07/02)

"We're proud to be recognized by @JDPower as the top airline for First/Business and Premium Economy Customer Satisfaction." --- (DAL, Twitter, 2024/05/08)

"Carrier named the Leader in Economy Class Customer Satisfaction for third year in a row DALLAS, June 6, 2024 /PRNewswire/ -- Southwest Airlines Co. (NYSE:LUV) has been recognized for its unwavering commitment to Customers by receiving top honors and the leading Economy Class Customer Satisfaction distinction in the J.D." --- (LUV, press release, 2024/06/06)

""It's a true testament to our Employees, and an honor, to be recognized three times in a row as the Leader in Economy Class Customer Satisfaction by J.D." --- (LUV, press release, 2024/06/06)

Mitigation Strategies by Airlines

Airlines are swiftly adapting to mitigate disruptions. American Airlines is modifying its sales and distribution strategy to regain customers, while Southwest Airlines is focusing on maintaining reliable flight schedules to counter operational and financial impacts.

"In pertinent part, American Airlines attributed the reduced consumer bookings to changes American had made to its sales and distribution strategy and a failure to properly execute the Company's business strategy, and announced plans to modify its strategy in an effort to regain customers." --- (AAL, press release, 2024/07/20)

"The Company is reacting and replanning quickly to mitigate the operational and financial impacts while maintaining dependable and reliable flight schedules for its Customers." --- (LUV, sec filing, 2024/Q1)

"In pertinent part, American Airlines attributed the reduced consumer bookings to changes American had made to its sales and distribution strategy and a failure to properly execute the Company's business strategy, and announced plans to modify its strategy in an effort to regain customers." --- (AAL, press release, 2024/07/19)

Technological Innovations and Future Outlook

American Airlines and United Airlines are investing in sustainable technologies and innovative strategies to enhance their future outlook. American Airlines focuses on sustainability with low-carbon fuels and carbon removal, while United Airlines aims to elevate standards and seize growth opportunities through strategic partnerships and technological advancements.

"“This announcement will help accelerate the development of technologies needed to power our industry and uphold our commitment to make American a sustainable airline so we can continue to deliver for customers for decades to come,” said CEO Robert Isom. https://t.co/fOa79TsLBs https://t.co/nJ1XuGZqRf" --- (AAL, Twitter, 2024/07/02)

"That's why certainly at United, we're embracing this as an opportunity. There are already a lot of things we've done but there are going to be more that we do, embracing this as truly an opportunity to take the already high standards to an even higher level, and I'm confident that we will do that." --- (UAL, earning call, 2024/Q1)

"fuel efficiency. American has made industry-leading investments in sustainability, including finalizing an offtake agreement with Infinium, a producer of next-generation low-carbon sustainable aviation fuel, and becoming the first customer of Graphyte's innovative and permanent carbon removal process." --- (AAL, press release, 2024/07/02)

"And I'd start by saying, we've been at least trying to tell you over the last several years, how we thought the industry was developing the strategy behind United Next, and since everything that we've said and that has worked, but it hasn't resonated." --- (UAL, earning call, 2024/Q1)

"What I'll say right now is we're working with our partners and the reception that we received is one of tremendous opportunity, one of a desire to partner in ways that we haven't and to really grow." --- (AAL, conference, 2024/05/29)

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